Theouai

Manager of Influencer Marketing

Los Angeles, United States

No sponsorshipDetected 16 days ago

Influencer MarketingCommunicationPublic SpeakingOrganizational Skills

About the role

We're looking for a Manager of Influencer Marketing to do day to day execution of OUAI's influencer strategy.
Monitor and report on gifting, seeding, and evergreen campaign performance, including engagement, creator output, earned media value (EMV), reach, and conversion metrics.
Translate campaign data into clear recommendations, providing strategic rationale for creator selection, seeding decisions, mailer recipients, and partnership opportunities.

Execute OUAI's influencer marketing strategy to drive brand awareness, event support, PR mailers, gifting programs, and long-term partnership growth.
Own day-to-day management of influencer gifting and seeding initiatives, ensuring consistent creator engagement and relationship development.
Identify and prioritize relevant partner profiles across nano, micro, and macro tiers, including creators and hair professionals.
Help support scalable partnership models such as gifting, seeding, and organic creator engagement.
Collaborate cross-functionally with marketing, paid media, social, and PR teams to ensure alignment on messaging and content usage.
Manage influencer outreach from initial contact through ongoing relationship development.
Leverage influencer marketing platforms such as CreatorIQ OR Tribe Dynamics to track performance, analyze trends, and deliver actionable insights.
Experience building performance reports and presenting insights to stakeholders, with a focus on explaining the "why" behind creator selection, gifting strategies, and campaign outcomes.
Strong communication skills with a proven ability to build and maintain creator and industry relationships.
Highly organized with the ability to manage multiple partnerships, projects, and deadlines simultaneously in a fast-paced environment.

OUAI is recognized for its straightforward approach to beauty, its distinctive fragrance profile, and its ability to meet consumer needs across multiple lifestyle-driven categories.
What you'll bring: 4+ years of experience in influencer marketing, creator partnerships, or talent management, preferably within beauty, lifestyle, or a closely related category.
Hands-on experience with CreatorIQ and/or Tribe Dynamics is required.
Strong analytical and reporting skills, with the ability to interpret influencer performance data, measure EMV, engagement, and campaign effectiveness, and translate findings into actionable recommendations.
4+ years of experience in influencer marketing, creator partnerships, or talent management, preferably within beauty, lifestyle, or a closely related category.

We Aren't Afraid to Go First. 2. We Don't Compete, We Collaborate. 3. We Ask Questions to Find the Best Answers. 4. We Keep It Real, in a OUAI That's Kind. 5. We Go All the OUAI With Work & Play. OUAI is focused on ongoing category innovation, continued international expansion, and delivering high-quality consumer experiences that reinforce the brand's identity and long-term growth trajectory.

OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI's sole discretion require highly specialized backgrounds.

This listing is sourced directly from Theouai's careers page and normalized into a canonical job model.