WeightWatchers

Senior Manager, External Communications

United States - New York · Senior

Sponsorship not specified$130k-$145kDetected 55 days ago

Project ManagementBrand StrategyCommunicationCollaboration

About the role

The Senior Manager, External Communications will be responsible for executing external communications and storytelling that shapes how the brand shows up across media, culture, and the broader wellness conversation.
The ideal candidate is a strong storyteller and strategic communicator with experience translating brand moments, partnerships, campaigns, company initiatives and business priorities into compelling narratives that resonate with consumers and media alike.
Translate brand strategy, campaigns, and partnerships into impactful consumer storytelling opportunities

Manage day-to-day consumer-facing communications and storytelling across media and public channels
Develop and amplify the brand narrative across consumer press, lifestyle outlets, emerging media and cultural platforms
Support and execute consumer PR initiatives that drive awareness and engagement
Manage consumer media outreach, story development, and press opportunities
Develop messaging that connects the brand to consumers in a clear, compelling, and culturally relevant way
Partner closely with brand, marketing, partnerships, and talent teams to support campaigns and launches
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits.
WeightWatchers values developing community within our employee population as well.
We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities.
For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.

8+ years experience in public relations, external and consumer communications, or brand storytelling
Experience partnering closely with marketing, brand, partnerships, and social teams
Strong background in consumer PR, lifestyle media, and brand communications
Proven ability to generate impactful media coverage and culturally relevant storytelling opportunities
Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
Strategic thinker combined with hands-on execution and attention to detail
Comfortable operating in fast-paced, high-visibility environments

This role is also eligible for a comprehensive benefits package and annual bonus program.
$130,000 - $145,000 USD
WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws).
Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.

WeightWatchers is a global digital health company.
As the science of weight health rapidly evolves, so does WeightWatchers.
By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.
Identify culturally relevant moments and media opportunities that position the brand within wellness, health, and lifestyle conversations
Build and maintain relationships with key consumer, business, lifestyle, and wellness media

Partner closely with marketing, brand, partnerships, and talent teams to ensure consumer communications supports broader company initiatives
Work closely with the Head of PR & External Communications to align consumer messaging with the broader corporate narrative and company priorities

This listing is sourced directly from WeightWatchers's careers page and normalized into a canonical job model.