Welch’s

Manager of Consumer Insights

Waltham, Massachusetts, United States · Full-time

Sponsorship not specified$120k-$130kDetected 35 days ago

StatisticsResearchCommunicationCollaboration

About the role

We are seeking a dynamic Insights professional to join our team as a Manager of Consumer Insights.
The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to refresh and revitalize a 150-year old Brand with a strong equity and purpose.
We need your help to take the next step in making Welch's a modern and relevant brand for today's consumer.

Lead insights projects with key stakeholders and external partners. Ask clarifying questions to ensure project objectives are on-strategy and driving the needs of the overall organization.
Build relationships with key stakeholders and visibility within the Brand & Innovation team and other key cross-functional partners with a POV on research results and implications.
Focus will be on innovation and identifying opportunities/threats for our core business across two current categories. Additionally, identify and develop new opportunities with our Transformational Innovation and Licensing teams.
Work closely with Brand and R&D to identify new product opportunities and validate/recommend optimization for new product prototypes and reformulations.
Own our suite of primary research platform partners (qualitative and quantitative). Manage funding, relationships, renewals and termination of current partners and identify new partners where needed.
Leverage a custom AI platform to optimize our research library, conduct analyses and identify other opportunities to leverage the tool.
Modernize and manage the idea and product testing databases by transferring them to Smartsheet (or similar program). Ensure that all historical and new tests are organized, searchable, and regularly updated.
This entails working very collaboratively to identify key business objectives, design and execute research solutions and socialize results and recommendations across the organization.

5+ year of related Consumer Insights experience
Ability to synthesize data from different sources such as primary, secondary and syndicated and turn into insights
Knowledge in areas such as quantitative and qualitative techniques, new product development, measuring success in market and how to track progress.
Strong ability to simply and clearly communicate about insights with passion, understanding and candor.

Bachelor's Degree in related fields such as psychology, marketing, anthropology, statistics and an MBA preferred.
Food and Beverage or Consumer Packaged Goods (CPG) experience is a plus

Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)

Health, Dental & Vision Insurance
Health Savings Accounts
Tuition reimbursement program
Additional benefits available through Perks at Work
Paid parental (and adoption) leave
Organization with a bold, clear purpose & vision for the future
Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
Give input into the consumer learning plan to support the Brand & Innovation team.
Excellent analytical skills and the ability to translate "consumer learning" into actionable recommendations for business growth.

This role will be based out of our new headquarters in Waltham, MA where you can immerse yourself in a dynamic workplace where innovation thrives and collaboration is key.
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.
Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself

This listing is sourced directly from Welch’s's careers page and normalized into a canonical job model.