Formlabs

Formlabs

Technical Content Marketing Manager

Somerville, MA · Full-time

Sponsorship not specified$115k-$145kDetected 2 days ago
A/B TestingProject ManagementSEOContent MarketingSalesforceGoogle AnalyticsCRMSalesLead GenerationVideo ProductionResearchWriting

About the role

  • We're a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things.
  • You will be the primary engine for Formlabs' technical storytelling.
  • We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Responsibilities

  • Create content for sales enablement and sell sheets that support and product launches
  • Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focused
  • Deeply understand our buyer personas and target industry segments to create a content plan aligned with buyers' needs and our internal funnels
  • Manage content creation and distribution across our digital channels (web, social, email, etc.)
  • Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best
  • Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences
  • As our Technical Content Marketing Manager, your mission is to drive our content strategy and produce industry-leading technical assets-from high-impact case studies to deep-dive white papers-that appeal to our diverse audience of engineers, designers, and innovators.
  • If you're passionate about technology, have a flair for the written word, a knack for the perfect tone, and a drive to tell stories, this is the perfect challenge for you!

Requirements

  • 2+ years of experience as an application engineer, sales engineer, product marketer, product manager, content marketer or marketing manager at a hardware company
  • Proven ability to work independently and cross-functionally

Nice to have

  • Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, CMS editing

Skills

  • Experience with photo and video production
  • Working knowledge of SEO tactics
  • Familiarity with CAD modeling and 3D printing
  • Our Benefits &

Compensation

  • We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation.
  • At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.
  • The annual base pay range for this role is:
  • $115,000 - $145,000 USD

Benefits

  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan - Take time when you need it
  • Ample on-site parking & pre-tax commuter benefits

Company info

  • Identify and interview customers and collaborate with them to publish both written and video case studies

Equal opportunity

  • We are an equal opportunity employer and value diversity at our company.

Visa & Work Authorization

  • Many opt-in culture events across our diverse community
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This listing is sourced directly from Formlabs's careers page and normalized into a canonical job model.