Sanofi Pasteur Inc.

Senior Manager, Media Strategy & Planning

Morristown, NJ · Senior

Sponsorship not specified$25k-$177kDetected 12 days ago

Data VisualizationGoogle AnalyticsPerformance MarketingProcurementPerformance ManagementCommunicationOrganizational Skills

About the role

Sanofi is making bold investments to be on the leading edge of this transformation through new market-leading capabilities.
The ideal candidate is a strong media strategist with deep digital media experience, comfort working with performance data, and the ability to operate independently in brand-, GTMC- and agency-facing discussions.
This role requires fluency in the evolving media landscape, including clean room-enabled activation, audience segmentation, omnichannel measurement, and AI-enabled media optimization.

Serve as media strategy lead for designated brand(s) and/or therapeutic area(s), acting as a trusted partner to Brand, Analytics, Omnichannel, Digital, and agency.
Develop clear recommendations and presentation materials to secure alignment on media plans, optimizations, and investment decisions.
Share learnings across indications to support consistent media strategy principles and portfolio-level improvement.
Partner with agency teams on launch readiness, trafficking / tagging needs, optimization timing, issue resolution, and campaign-level performance management.
Lead optimization discussions across audiences, channels, tactics, spend, sequencing, frequency, and performance outcomes.
Partner with Analytics to strengthen measurement interpretation, performance storytelling, and closed-loop optimization.
Support the Media team's evolving role in the consumer marketing operating model, including elevated business partnership and increased ownership of key capabilities.
Partner with Digital, Analytics, and agencies to operationalize new data-enabled capabilities, including segmentation, activation, measurement, and reporting enhancements.
Lead development of media planning inputs, including audience strategy, channel role, tactical requirements, media asset needs, and campaign priorities.
Manage media budgets for assigned workstreams, including pacing, investment tracking, PO / invoice / accrual support, and escalation.

Bachelor's degree in any field required.
7+ years of experience in media strategy, digital marketing, media planning, performance marketing, or related roles.
Strong experience with Marketing Mix Models and other Measurement Partners.
Ability to translate complex media, data, and analytics inputs into clear business implications for brand and cross-functional stakeholders.

Experience supporting large-scale media budgets, including budget pacing, invoice reconciliation, accruals, or agency billing.
Familiarity with clean room-enabled media activation, first- and third-party data, audience segmentation, CDPs / DMPs, omnichannel measurement, or privacy-safe marketing.
Experience with Power BI, Tableau, Google Analytics, or similar reporting / dashboard tools.
Experience with Consumer media
HCP media or non-personal promotion experience is a plus.
Familiarity with AI-enabled media, automation, test-and-learn approaches, dynamic creative optimization, and emerging digital capabilities.
Experience operating within a highly matrixed, multi-stakeholder environment.
Key Interactions

We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth.
Our deep understanding of the immune system - and innovative pipeline - enables us to invent medicines and vaccines that treat and protect millions of people around the world.
Together, we chase the miracles of science to improve people's lives.

ual opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity

This listing is sourced directly from Sanofi Pasteur Inc.'s careers page and normalized into a canonical job model.