Gusto

Gusto

Marketing Programs Specialist, Symmetry

Scottsdale, AZ · Full-time

Sponsorship not specifiedDetected 4 hours ago
HubSpotSalesforceCRMTaxLogisticsRecruitingCommunication

About the role

  • We're opening an execution-focused role that turns our marketing strategy into shipped work.
  • The Marketing Programs Specialist is the operational engine behind two pillars-new business acquisition and client/product communications-and works as an AI-first marketer who uses AI as the default way to get things done.
  • Pillar 1 - Acquisition (with Demand Gen): ad campaigns, prospect events and webinars, acquisition nurtures.

Responsibilities

  • Reports to CMO, and supports Demand Gen and Product Marketing. Strategy stays with the functional leads; this role will support program execution.
  • a strategy role, a people-management role, or a partnership-design role.
  • It executes against the plans the functional leads set.
  • this role will support program execution.
  • What it's deliberately not: a strategy role, a people-management role, or a partnership-design role.
  • Organized and detail-oriented, able to manage multiple tasks and deadlines.
  • With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.
  • Our fully integrated suite of payroll tax APIs and software tools allows companies to solve tax compliance issues and build applications across the entirety of the payroll process.

Nice to have

  • Marketing Automation (HubSpot or similar)
  • CRM (Salesforce or similar)
  • Events (Zoom or other webinar platforms)
  • AI Tools (Claude)
  • 2+ years in a B2B marketing role, ideally in SaaS or technology.
  • Experience with any of the following is a plus:

Compensation

  • All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success.

Benefits

  • We handle the hard stuff - payroll, health insurance, 401(k)s, and HR - so owners can focus on their craft and their customers.
  • All full-time employees receive competitive base pay, benefits, and equity (RSUs) - because everyone who helps build Gusto should share in its success.
  • Learn more about our Total Rewards philosophy.

Company info

  • To keep it effective, tasks should be part of systematic and recurring programs, not one-off requests.
  • At Gusto, we're on a mission to grow the small business economy.
  • AI is a fundamental part of how work gets done at Gusto.
  • Symmetry Software is part of Gusto.
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This listing is sourced directly from Gusto's careers page and normalized into a canonical job model.