Pocket Entertainment Corp
Short Script Marketing Writer
Los Angeles, California
Sponsorship not specified$70k-$80kDetected 35 days ago
A/B TestingMeta AdsWritingGoogle AnalyticsPerformance MarketingCommunication
About the role
- We believe technology should amplify creativity.
- Our proprietary AI systems work alongside writers, voice artists, and creative teams to help stories scale globally, faster, smarter, and with cultural depth and emotional integrity intact.
- We operate at a massive global scale, but with a startup mindset: curious, fast-moving, and deeply owner-driven.
Responsibilities
- Develop Engaging Long-Form Ads:
- Write 20-30 minute story scripts for Facebook and TikTok ads that resonate with the audience, captivate listeners, drive app installs, and promote our audio-series content.
- Identify varied themes to communicate a story and leverage them to create multiple high retention scripts for maximum user engagement.
- Identify the most interesting parts of the show's story, from a user's point of view, and use them to create the best representative script of the show that generates a high user intent to listen to more of the story.
- Continuously refine and optimize content based on performance data, including metrics like CPI, retention, completion rates, and click-through rates.
- Collaborate with Marketing and Creative Teams:
- Stay up-to date with trends on Facebook and TikTok to create content that feels native to each platform while maintaining the brand voice.
Requirements
- 3-5 years of experience in copywriting or content creation, with a focus on performance marketing, social media ads, or long-form digital content.
- Proven track record of writing high-conversion ad content, especially for social media platforms.
- Experience in continuous iteration and optimizing content based on performance data (CPI, completion rates, CTR, etc.).
- Strong understanding of U.S. audience behavior and cultural trends
- Familiarity with social media platforms like Facebook, Tiktok & Youtube and the various inventories associated with them.
- Familiarity with A/B testing and performance analysis tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Ads Manager).
Nice to have
- Experience working with audio-based content (e.g., podcasts, audiobooks) or long-form story writing.
- Familiarity with content optimization strategies for long-form ads and popular social media trends.
- Experience with iterative content development and rapid testing environments focusing on improving the efficiency and performance of the ads.
- An Understanding of the various performance metrics and experience with reading and analyzing these metrics to draw needle-moving insights to improve script performance
- Please add a writing portfolio to your resume with any available writing sample that showcases a dramatic, fast-paced style.
- Let's craft unforgettable stories-together.
- You can get more updates, insights and everything behind the scenes at Pocket FM here - https://xtra.pocketfm.com/
Skills
- curious, fast-moving, and deeply owner-driven.
- One of the key drivers of our growth is performance marketing on social media.
Compensation
- Pocket FM is the world's largest audio-series platform, where powerful stories travel effortlessly across languages, cultures, and continents.
- From India and the US to Europe and beyond, we are redefining how stories are created, discovered, and experienced across the gloe, without screens.
- At our core, we are an AI-powered entertainment company with a deeply humanfirst philosophy.
- We believe technology should amplify creativity.
- Our proprietary AI systems work alongside writers, voice artists, and creative teams to help stories scale globally, faster, smarter, and with cultural depth and emotional integrity intact.
- Today, Pocket FM is home to a vibrant community of 250+ million listeners, 30,000+ creators, and 100,000+ audio series.
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This listing is sourced directly from Pocket Entertainment Corp's careers page and normalized into a canonical job model.