American Clean Power Association (ACP)

American Clean Power Association (ACP)

Vice President, Marketing

Washington, District of Columbia, United States · Exec

Sponsorship not specifiedDetected 78 days ago
SalesLeadershipCommunication

About the role

  • In parallel, the Vice President provides strategic leadership across membership marketing and broader brand initiatives, ensuring alignment across channels and consistency in how ACP engages members, prospective audiences, and industry stakeholders.
  • Essential Functions / Major Responsibilities

Responsibilities

  • Develop and lead integrated marketing strategies for ACP's signature and regional events, including CLEANPOWER, RECHARGE, EmpowHER, CleanPower in Color, and emerging event.
  • Partner with Events leadership on positioning, pricing, messaging, and attendee experience to maximize attendance and revenue impact.
  • Maintain consistent brand expression across all touchpoints, reinforcing ACP's voice and industry leadership.
  • Drive audience acquisition, registration, and engagement through integrated campaigns across digital platforms, email, paid media, social, and partnership channels.
  • Build and execute paid social campaigns, circle-of-influence strategies, and new market outreach to expand ACP's reach and drive qualified leads.
  • Own marketing's contribution to event revenue targets, including sponsorship, exhibit sales, and registration growth across the portfolio.
  • Develop and deliver key sales enablement assets including sponsorship and exhibit sales kits, board champion toolkits, premier sponsor announcement templates, and committee presentation materials.
  • Partner with the Membership team to develop and execute marketing initiatives that support member acquisition, retention, and engagement, reinforcing ACP brand affinity across the member lifecycle.

Requirements

  • This role requires a strong B2B marketing leader with deep digital expertise, sound judgment, and the ability to translate strategy into measurable outcomes.
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Company info

  • The American Clean Power Association (ACP) is the leading voice of today's multi-tech clean energy industry, representing energy storage, wind, utility-scale solar, clean hydrogen, and transmission companies. ACP is committed to meeting America's energy and national security goals and building our economy with fast-growing, low-cost, and reliable domestic power. Learn more at cleanpower.org.
  • Position Summary
  • Reporting to the Chief Communications Officer and sitting within the Communications department, the Vice President, Marketing is a senior leader responsible for shaping and executing integrated marketing strategies that advance awareness, attendance, and revenue across ACP's major initiatives.
  • The role initially centers on leading marketing strategy for ACP's event portfolio, partnering closely with the Events team to design and implement campaigns, tools, and processes that strengthen execution across ACP's signature and regional programs. In parallel, the Vice President provides strategic leadership across membership marketing and broader brand initiatives, ensuring alignment across channels and consistency in how ACP engages members, prospective audiences, and industry stakeholders.
  • Design and implement campaign workflows, approval processes, and execution frameworks that enable a high-performing marketing team to operate efficiently and at scale.
  • Oversee development of pre-event, on-site, and post-event marketing materials, including sales kits, brand assets, editorial calendars, and stakeholder toolkits.
  • Lead real-time and post-event analytics, translating performance data and insights into strategic recommendations that strengthen future marketing efforts.
  • Identify and prioritize new audience segments and adjacent markets with targeted messaging and campaign strategies.
  • Oversee pre-event, on-site, and post-event promotional execution, ensuring materials and messaging are aligned, timely, and audience-centered.
  • The American Clean Power Association (ACP) is the leading voice of today's multi-tech clean energy industry, representing energy storage, wind, utility-scale solar, clean hydrogen, and transmission companies.
  • ACP is committed to meeting America's energy and national security goals and building our economy with fast-growing, low-cost, and reliable domestic power.
  • Learn more at cleanpower.org.
  • Cultivate external relationships and partnership opportunities that expand ACP's visibility and strengthen the association's credibility in the market.
  • Establish and maintain KPIs, dashboards, and ROI frameworks that connect marketing activity directly to revenue outcomes and inform ongoing investment decisions.
  • Oversee development and active management of LinkedIn community pages, targeted email and social campaigns, on-site engagement strategies, and post-event resource toolkits for each community.
  • Build scalable engagement models that strengthen loyalty, repeat participation, and long-term community growth aligned with ACP's mission.
  • Champion inclusive, audience-centered marketing approaches that reflect ACP's commitment to diversity, equity, and belonging.

Equal opportunity

  • Reasonable accommodation may be made to enable individuals with disabilities to perform these functions.

Visa & Work Authorization

  • Own marketing's contribution to event revenue targets, including sponsorship, exhibit sales, and registration growth across the portfolio.
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