iHerb

Growth Marketing Manager- EU

United States of America - Irvine, California

Sponsorship not specified$77k-$115kDetected 36 days ago

Data VisualizationGoogle AdsMeta AdsGoogle AnalyticsGrowth MarketingExcelLeadership

About the role

This role will be based in the United States and will focus on scaling efficient customer acquisition, improving ROAS, optimizing performance creative, and strengthening measurement across EU.
Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency.

Manage paid media campaigns across global and EU-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential.
Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets.
Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics.
Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities.
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future.

Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms.
Experience with ecommerce marketing operations platforms & tools.
Bachelor's Degree in Business or related field preferred

Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes.
Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across EU markets.
Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.
Knowledge, Skills and Abilities:

The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work.

Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day.
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
iHerb Benefits
For the comprehensive benefits list, visi

We are looking for a Growth Marketing Manager, EU (European Region) to lead paid acquisition and performance media growth across key EU markets.
Owns the full-funnel paid media process, combining high-level strategy with hands-on execution-including campaign setup, ad trafficking, and daily optimization across Google Ads, Meta Ads Manager, etc.
Embrace Diversity & Inclusion · Strive for Simplicity
Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind.
From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our 5 Shared Values unite our global team:

This listing is sourced directly from iHerb's careers page and normalized into a canonical job model.