Arcadia

Vice President, Marketing

United States · Exec

Sponsorship not specifiedDetected 19 days ago

ProcurementCustomer SuccessLeadershipCommunicationCollaboration

About the role

Trusted by Fortune 2000 companies, Arcadia combines unified data, AI-powered analytics, and expert advisory to help enterprise teams save money, mitigate risk, and cut carbon.
Tackling the world's most complex energy challenges requires diverse thinking.
This individual will oversee and hold ultimate accountability for Arcadia's global marketing function, driving brand authority, demand generation, and product positioning for our enterprise enterprise solutions.

Responsibilities

Build a scalable, accountable demand engine. Stand up a predictable marketing-sourced pipeline across both the direct enterprise and indirect/partner motions, with clean attribution from spend to pipeline to bookings and ARR.
Lead product marketing and positioning. Sharpen messaging, packaging, and competitive differentiation across the platform and solutions, reinforcing the shift toward high-margin recurring revenue.
Tie marketing to the financial story. Own marketing's contribution to CAC, payback, sales efficiency, and net revenue retention - instrumenting the funnel so growth is repeatable and defensible in diligence.
Scale and develop the marketing organization. Recruit, structure, and lead a high-performing team across brand, product marketing, demand generation, corporate communications, and marketing operations as headcount and complexity grow.
Operate as a go-to-market leader. Align tightly with Sales, Partnerships, and Product across a single revenue lifecycle - drive demand generation and partner to reinforce the customer journey with Customer Success leadership
Marketing Modernization: Serve as a Strategic Integrator by identifying high-level opportunities for AI to optimize marketing department operations, collaborating with technical teams to deploy robust AI solutions and automated workflows.
Operational Excellence: Set and drive the bar for operational excellence across the marketing organization, working closely with the CCO and executive team to proactively identify growth opportunities and dismantle roadblocks.
Exceptional Collaboration: Adept at synthesizing varied perspectives and building strong operational bridges with Sales, Product, and Finance executives.
Set and drive the bar for operational excellence across the marketing organization, working closely with the CCO and executive team to proactively identify growth opportunities and dismantle roadblocks.

Requirements

10+ years of marketing experience with significant time spent leading multi-disciplinary marketing teams (Brand, Product Marketing, Demand Gen, Operations) within a high-growth B2B enterprise SaaS or technology platform.
Direct experience in climate tech, sustainability, energy management, or the utilities sector.
Familiarity with complex data-driven compliance and sustainability reporting frameworks.

Skills

Arcadia is the AI-powered energy intelligence platform for businesses.

Benefits

Model and champion a healthy culture of feedback within the marketing function and across the broader organization, taking responsibility for the overall cultural health of your teams.
Scale & Vision: Demonstrated success managing a 2-3 year strategic planning horizon and driving consistent pipeline execution through direct reports.

Company info

Arcadia is the AI-powered energy intelligence platform for businesses. We replace fragmented tools and manual workflows with one platform to pay utility bills, buy energy, and advance sustainability - across every location, at enterprise scale.
We deliver this through three comprehensive solutions:
Utility Bill Management: Automating the entire utility bill lifecycle - from data capture and validation to payment processing and auditing.
We replace fragmented tools and manual workflows with one platform to pay utility bills, buy energy, and advance sustainability - across every location, at enterprise scale.
Energy Procurement Advisory: Bringing together comprehensive data, AI-powered analytics, market expertise, and a strong partner network to make sophisticated procurement options accessible to all.
Sustainability Reporting: Verified emissions data with seamless integration into leading sustainability platforms.
We're building teams of people from different backgrounds, industries, and disciplines - united by a belief that energy management should be simple, intelligent, and a genuine driver of business value.
Act as a key influencer and bridge-builder across the company, establishing clear performance expectations between marketing, sales, product, and operations.
Translate complex company strategies and the "why" behind business decisions into clear, inspiring messages for your team, while training mid-level marketing leaders to do the same.
Own the brand and category narrative. Build the company into the category-defining name in its market, with positioning and a story that compounds enterprise value and resonates with customers, partners, and future acquirers.
Elevate the company's external profile. Lead PR and thought leadership to build credibility with customers,, the market, and strategic partners - drive thoughtful evolution of the brand's voice and positioning through published articles and curated events

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This listing is sourced directly from Arcadia's careers page and normalized into a canonical job model.