Upstart
Senior Lifecycle Marketing Manager, Activation
United States | Remote · Senior
Sponsorship not specified$138k-$220kDetected 1 day ago
SparkData VisualizationA/B TestingCRMGrowth MarketingCadenceLeadershipCommunication
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odds of building a lasting career here
58Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role78
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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About the role
- Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.
- But the numbers only hint at the impact.
- Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.
Responsibilities
- Help build and execute against a hypothesis-driven testing
- Maintain and improve reporting dashboards, in partnership
- Partner with Creative team to build visually seamless, highly
Requirements
- 4+ years experience in lifecycle marketing
- A proven track record at driving measurable results toward KPIs
- Ability to pull and translate complex data results into actionable,
- A strong understanding of statistical testing principles within
- Hands-on experience in Iterable is a must
Nice to have
- Experience with SMS and/or mobile push strongly preferred
Skills
- Individual pay is also determined by job-related skills, experience, and relevant education or training.
Compensation
- At Upstart, your base pay is one part of your total compensation package.
- The anticipated base salary for this position is expected to be within the below range.
- United States | Remote - Anticipated Base Salary Range
Benefits
- In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).
- At Upstart, our benefits are designed to support your health, financial well-being, family, and personal growth.
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
Company info
- Upstart's Growth Marketing team drives scalable, data-driven customer acquisition across our lending products.
- We design, execute, and optimize media strategies that connect consumers to credit at the moments that matter most.
- As a Senior Lifecycle Marketing Manager at Upstart, you will be responsible for maintaining and growing our Activation (funnel conversion) program for Personal Loans and Small Dollar Loans.
- You will ideate, prioritize, execute, and report on journeys that drive applicants to complete their application and successfully fund their loan.
- Your primary levers will be email, SMS, push, and VoApps (ringless voicemail).
- Drive growth from new and existing customers via the ideation,
- Responsibility for E2E execution of said journeys, including
- Bridge the gap between a technical development teams,
- Size and estimate potential project impact on CAC, revenue,
- Identify cross-functional opportunities to improve the customer
- Uplevel the team's processes and documentation of journeys
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This listing is sourced directly from Upstart's careers page and normalized into a canonical job model.