Agrilife Extension

Agrilife Extension

Digital Promotions Manager

College Station, TX · Contract

Sponsorship not specified$12k-$15kDetected 14 days ago
HTMLData AnalysisComputer VisionA/B TestingSalesforceCRMResearchCommunicationCollaborationCritical ThinkingAdaptabilityOrganizational Skills

About the role

  • With over 5,000 employees and a presence in every county across the state, Texas A&M AgriLife is uniquely positioned to improve lives, environments and the Texas economy through education, research, extension and service.
  • Our team translates research into practical and meaningful learning experiences.
  • Our platforms, AgriLife Learn and AgriLife Register provide educational resources to both online and in-person audiences.

Responsibilities

  • Leads the development and execution of digital promotion strategies across EDE revenue-generating platforms to drive customer acquisition, engagement, and conversions.
  • Creates product description guidelines and best practices and ensures all product pages, landing pages, and other elements on AgriLife Learn are optimized.
  • Ensures AgriLife Learn is optimized for usability, engagement, and conversion through ongoing evaluation of design, navigation, and content effectiveness.
  • Owns the design and ongoing optimization of end-to-end user journeys to improve engagement and conversion.
  • Develops and oversees compelling promotional content across email, SMS, and other digital channels to align with campaign goals.
  • Identifies new opportunities and drives innovative campaigns across available promotion channels to increase customer acquisition and conversions.
  • Defines campaign setup, workflow, and performance optimization and processes to deliver innovative product and event promotions.
  • Builds and maintains strong partnerships with internal and external stakeholders to align with organizational and unit goals.
  • Collaborates with stakeholders to develop targeted, engaging, and personalized promotional content.

Requirements

  • Five years of related experience in planning and executing digital promotional campaigns and/or conversion optimization.
  • Required Knowledge, Skills and Abilities:
  • Experience utilizing CRM software in digital promotions.
  • Experience executing promotional campaigns via web, email, and social media.
  • Experience with Salesforce Commerce Cloud.
  • Required Education and Experience:
  • Bachelor's degree in applicable field or equivalent combination of education and experience.
  • The well-qualified candidate will have:

Nice to have

  • Preferred Experience:

Skills

  • Knowledge of word processing, spreadsheet, and database applications.
  • Ability to multitask and work cooperatively with others.
  • Ability to communicate clearly and effectively to ensure understanding.
  • Excellent communication skills, including verbal and written communication.
  • Exceptional interpersonal and relationship-building skills.
  • Ability to use critical thinking and reasoning to solve problems.
  • Strong marketing and promotional skills.

Compensation

  • Compensation will be commensurate based on the selected candidate's qualifications.
  • 12-15 days of annual paid holidays

Benefits

  • Texas A&M Veterinary Medical Diagnostic Laboratory
  • Health, dental, vision, life and long-term disability insurance with Texas A&M AgriLife contributing to employee health and basic life premiums
  • Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
  • Automatic enrollment in the Teacher Retirement System of Texas
  • Employee Wellness Initiative for Texas A&M AgriLife
  • About AgriLife Digital Education
  • Our primary focus is advancing the mission of Texas A&M AgriLife through educational development and engagement.
  • Are you passionate about making a difference in the world of education?
  • If so, we want you to join our dynamic team at Educational Development and Engagement (EDE)!
  • The ideal candidate for this position is someone who takes initiative, enjoys learning new technology, and finding solutions.

Company info

  • Click here to learn more about how you can be a part of AgriLife and make a difference in the world!
  • We are dedicated to embracing adaptability, pursuing excellence, practicing teamwork, fostering meaningful relationships, and celebrating the impact we make every day.
  • As part of our complex team, you will play a crucial role in developing and supporting educational resources and platforms that reach hundreds of thousands of learners each year.
  • Our vision is to create a sustainable future through education, and we need individuals like you who resonate with our values and vision.
  • If you believe your skills, work ethic, and integrity align with our mission, we encourage you to apply and become a part of our exciting journey!
Apply directly at Agrilife Extension →Create a free account for alerts like thisView Agrilife Extension immigration profile

This listing is sourced directly from Agrilife Extension's careers page and normalized into a canonical job model.