In Common With

In Common With

Director of Brand + Marketing

New York, New York · Director · Full-time

No sponsorship$125k-$175kDetected 2 days ago
FigmaAdobe Creative SuiteGraphic DesignProject ManagementGoogle AdsMeta AdsBrand StrategyGoogle AnalyticsCRMForecastingWebflowShopifyPhotographyLeadershipCollaborationAdaptability

About the role

  • The Director of Brand + Marketing is responsible for translating In Common With and Quarters' point of view into a clear, consistent, and high-performing market presence.
  • Working in close partnership with the co-founder, this role defines how the brand shows up across product launches, campaigns, and channels-connecting what we make to how it is understood, experienced, and purchased.
  • This is both a strategic and operational leadership role.

Responsibilities

  • It requires a balance of clarity and taste: someone who can set direction, build systems, and hold a high bar for how the work shows up in the world.
  • Define and evolve the positioning of In Common With and Quarters, establishing a clear, differentiated point of view within the design and cultural landscape.
  • Lead the development of product narratives, translating material, process, and design intent into language that is precise, grounded, and culturally resonant.
  • Establish and maintain standards for voice, tone, art direction, graphic design, and photography, ensuring consistency and clarity across all expressions.
  • Develop a deep understanding of cultural context, customer behavior, and market dynamics to inform brand evolution-not just marketing strategy.
  • Lead and develop the internal brand and creative team, including art direction, graphic design, photography, and marketing, setting a high bar for thinking, craft, and execution.
  • Build and manage a network of external collaborators, including photographers, stylists, writers, and producers, maintaining a consistent level of quality and taste.
  • Establish processes and workflows that support thoughtful, well-paced creative development rather than reactive production.
  • Own the brand and creative budget, allocating resources in alignment with strategic priorities.
  • Partner with Sales to ensure brand positioning is clearly translated across Direct, Trade, Wholesale, and Custom channels.

Requirements

  • 10+ years of experience leading brand and marketing functions within luxury, design, fashion, or a similarly positioned, product-driven business.
  • Experience owning product marketing for physical goods, including naming, positioning, and go-to-market strategy.
  • Experience managing budgets, forecasting, and aligning investment with business goals.
  • Must be authorized to work in the United States without current or future employer sponsorship.
  • Experience working across core marketing and business platforms, including Shopify, GA4, or equivalent, and CRM/lifecycle marketing tools (Klaviyo or similar)
  • Comfort using data and reporting tools (Google Analytics, Google Sheets) to interpret performance, inform strategy, and guide decision-making
  • Working knowledge of paid media platforms (Meta Ads Manager, Google Ads) and how channel performance contributes to overall growth
  • Familiarity with CMS and web platforms (Shopify, Webflow, or similar), with experience partnering with developers to improve site performance and user experience
  • Experience working with PR agencies and familiarity with press tracking and media tools
  • Experience operating at the intersection of brand and business, with the ability to connect narrative, channels, and customer experience to measurable growth.

Compensation

  • Studio + Compensation

Benefits

  • Provide strategic leadership by setting vision, planning for long-term goals, and navigating complexity across functions.

Company info

  • In Common With + Quarters
  • In Common With is a design studio defining a new vocabulary for interiors, in which old-world craft meets at-scale manufacturing.
  • Founded in 2018, our practice brings endless curiosity, exceptional materials, and unparalleled adaptability to lighting and objects for all spaces-created with our team of expert craftspeople, artists, and engineers around the world.
  • In 2024, we opened Quarters, a hybrid retail and hospitality destination in Tribeca.
  • Through ongoing collaborations with our peers in the worlds of art and design, Quarters crafts a vision of home that's unfolding and alive.
  • Our obsessions with craft and collaboration originate from a boundless interest in people, objects, and an ongoing conversation between the two.
  • Every product we make and every partnership we cultivate has that in common.
  • It owns brand positioning, marketing strategy, and campaign systems, while ensuring disciplined execution across all touchpoints.
  • The Director is responsible for aligning storytelling with performance-building a marketing function that drives growth, strengthens brand equity, and supports multiple business lines.
  • The role leads the internal marketing and creative team, including the Marketing Manager, Graphic Designer, Marketing Coordinator, and Creative Production Manager.
  • It also manages a bench of collaborators-photographers, copywriters, producers, and other creative partners-to extend the team's capabilities while maintaining a consistent standard of quality and voice.
  • The Director is accountable for both long-term strategy and day-to-day output across marketing and creative.
  • Core Responsibilities
  • Brand Strategy & Positioning (40%)
  • Define and refine the end-to-end brand experience across digital, retail, and physical environments, ensuring alignment between brand intent and lived experience.
  • Ensure that the customer journey-from first interaction through purchase, fulfillment, and follow-up-is as considered as how the brand is communicated.
  • Identify opportunities to expand the brand's relevance across audiences, geographies, and categories, without diluting its core identity.
  • Team Leadership & Operations (35%)
  • Provide clear direction across all outputs, ensuring work is aligned with brand principles and executed with rigor.

Visa & Work Authorization

  • Must be authorized to work in the United States without current or future employer sponsorship.
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This listing is sourced directly from In Common With's careers page and normalized into a canonical job model.