CoStar Group
Web Analyst, Land.com - Austin, TX
Austin, Texas, United States of America · Full-time
Work authorization requiredDetected 9 days ago
PythonSQLBigQueryDatabricksData EngineeringData VisualizationA/B TestingGoogle AnalyticsSalesExcel
About the role
- Land.com is seeking an analytically minded, intellectually curious self-starter to elevate our digital marketing performance through data-driven insights and strategic web analytics.
- As the Web Analyst within Ad Operations, you'll be the go-to expert for digital data strategy and insights.
- You will assist in the development, implementation, and management of our web analytics infrastructure, campaign strategies, and performance reporting.
Responsibilities
- Partner with stakeholders to identify business objectives, define KPIs, and develop analytics solutions that support performance tracking and decision-making.
- Manage and optimize tools such as GA4, Google Ad Manager, BigQuery, and LogRocket to track user behavior, campaign performance, and conversion paths.
- Build custom dashboards and reports using visualization tools (e.g., Power BI) and backend tools (e.g., SQL, Python) to answer complex business questions and understand customer journeys.
- Develop and maintain SQL-based data pipelines and datasets in BigQuery and Databricks for reporting, marketing attribution, and lead scoring.
- Manage and provision campaigns, orders, line items, and creatives within Google Ad Manager (GAM) Design and analyze A/B and multivariate tests to evaluate ad product changes, optimize user experience, and inform marketing strategy.
- Provide actionable insights and recommendations to clients and sales team to drive campaign success and improve ROI.
- We continue that effort today and are always working to improve and drive innovation.
Requirements
- Bachelor's degree required from an accredited, not-for-profit, in-person college/university.
- A track record of commitment to prior employers.
- 3+ years of applicable professional experience.
- 1+ years of hands-on analytics experience required.
- Experience with cloud computing and automation of mechanistic tasks.
- Experience with data visualization tools (e.g., Power BI, Looker Studio).
- Strong working knowledge of SQL and Python.
- Ability to translate complex data into clear insights and strategic recommendations.
Nice to have
- Proficiency in Google Analytics (GA4) or Adobe Analytics, with experience managing accounts,, and tracking structures is a plus.
- Experience in a B2B or SaaS marketing environment.
- 1+ years of experience in web, marketing, data, and design analytics
- What's In It For You?
- If you are a driven professional looking for a high-growth, high-reward career, CoStar Group offers the ideal opportunity.
- Enjoy a rewarding atmosphere where you can learn, excel, and grow.
- Life, legal, and supplementary insurance
Skills
- Assist in the development of campaign automation and QA tools using Python.
Benefits
- Virtual and in person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Company info
- We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.
- We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.
Visa & Work Authorization
- However, please note that CoStar Group is not able to provide visa sponsorship for this position.
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This listing is sourced directly from CoStar Group's careers page and normalized into a canonical job model.