Backblaze External Website
Growth Marketing Director
Remote - US · Director · Full-time
Sponsorship not specified$155k-$188kDetected 76 days ago
GitCloud PlatformsMachine LearningGrowth MarketingCustomer SuccessLeadershipPublic Speaking
About the role
- This is not a funnel repair job or a lifecycle marketing role.
- It's a growth leadership role for someone who thinks first about where new users come from, and second about everything else.
Responsibilities
- Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency - setting strategy, budget allocation, and performance expectations
- Drive developer community acquisition accross Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs
- Own the PLG motion: product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy
- Own the corporate narrative and translate it into channel strategy, content, and partnerships targeting our strategic markets
- Identify and develop go-to-market programs for the key strategic ICPs: developer tools integrations, community presence, co-marketing, and technical content
- Partner with BI to build and maintain PLG dashboards
- We need someone who has been here before - at a developer-centric infrastructure company, building growth motion from a strong foundation into something structurally durable.
- Fertility treatment and support
- Culture that supports a healthy work-life balance
- At Backblaze, we value being fair and good to our customers, partners, and employees.
Nice to have
- Familiarity with AI/ML infrastructure, data pipeline tooling, or the AI builder ecosystem
- Experience directing a paid acquisition agency (not just overseeing spend)
- Background working in a post-IPO company navigating both efficiency and growth mandates
Skills
- About Backblaze
- But while there is a lot to celebrate in our past, there is almost as much opportunity ahead of us.
- Own north star KPIs across the full funnel
- Drive weekly and monthly reporting across the organization
Compensation
- The expected salary range for this role is $155,000 - $188,000.
Benefits
- Healthcare for family, including dental and vision
- RSU grants for full-time employees
- Flexible vacation policy
- Maternity & paternity leave
- MacBook Pro to use for work, plus a generous stipend to personalize your workstation
- Childcare bonus (human children only)
- Learning & development program
- Commuter benefits
- That's why diversity, equity, and inclusion are at the core of our values.
Company info
- This is a specific hire for a specific kind of company.
- We're not looking for a generalist demand gen leader or a lifecycle marketer.
- Work across external agencies, our Marketing Ops team, our Partner with Customer Success teams to facilitate the full lifecyle of customers who choose to begin their journey with us through our self-serve engine and partner with our engineering and product teams to build the case for product investment and engineering capacity
- We believe that our dedication to cultivating a diverse workspace not only allows us to better serve our customers in over 175 countries but further reinforces our commitment to doing the right thing.
- We are proud to be an
Equal opportunity
- Equal Opportunity Employer.
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This listing is sourced directly from Backblaze External Website's careers page and normalized into a canonical job model.