Wedgewood Pharmacy
Director, Account Based Marketing (ABM)
US Remote · Director · Full-time
Sponsorship not specified$130k-$160kDetected 36 days ago
Project ManagementCRMSalesAccount ManagementLeadershipCommunicationPublic Speaking
About the role
- Every role in our organization contributes to helping pets live healthier, happier lives.
- Our Commitment to Inclusion Wedgewood Pharmacy is an equal opportunity employer.
Responsibilities
- Own and execute an integrated account-based marketing strategy aligned to Wedgewood's key account growth priorities.
- Design and operationalize marketing programs that support both Channel Partner and Corporate Account segments.
- Build and execute full funnel marketing campaigns tailored to the specific needs of Channel Partners and Corporate Accounts.
- Develop account-specific messaging frameworks that reflect each partner's business model, customer base, and buying journey.
- Partner closely with Key Account Managers to understand account strategies, priorities, and opportunities, translating these into executable marketing plans.
- Serve as the primary marketing point of contact for select Channel Partner and Corporate Account stakeholders, participating in joint business planning and occasional customer-facing meetings as needed.
- Build strong working relationships with partner marketing, digital experience and B2B marketing teams to align co-marketing opportunities, promotional calendars, and go-to-market initiatives.
- Collaborate with sales leadership, corporate account leadership, and inside sales to deliver account-specific tools, messaging, and campaign materials that are practical and immediately executable.
- Develop account-level playbooks, presentations, and ABM programs that drives revenue growth.
- Establish and maintain clear measurement frameworks to evaluate ABM campaign performance against account-level KPIs including new script growth, prescription management, refill rates, and revenue impact.
Requirements
- 10+ years of progressive B2B marketing experience with a demonstrated focus on account-based marketing
- Proven ability to translate account-level business strategies into integrated marketing campaigns and activations
- Strong understanding of ABM principles, best practices, and technology platforms
- Experience executing multi-channel digital campaigns including email, paid media, webinars, and events
- Proficiency with Marketing Automation and CRM technologies
Nice to have
- Bachelor's degree in Business, Marketing, or equivalent related work experience required
Compensation
- The target base pay range for this position is $130K-$160K base plus an annual bonus commensurate with the individual's experience and qualifications.
Benefits
- Balance near-term revenue impact with long-term brand and customer equity within each account
- Ensure all campaigns comply with applicable regulatory requirements in the animal health and compounding pharmacy environment.
- Compensation: The target base pay range for this position is $130K-$160K base plus an annual bonus commensurate with the individual's experience and qualifications.
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