Mediabrands

Mediabrands

Director, Business Analytics

New York, New York, United States · Director

Sponsorship not specified$140k-$165kDetected 34 days ago
Project ManagementMarketing AnalyticsForecastingBudgetingResearchLeadershipCommunicationProblem SolvingCritical ThinkingMentoringPublic Speaking

About the role

  • The Business Analytics team is pivotal in the delivery of modern agency services.

Responsibilities

  • Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
  • Ensure that analytics efforts lead to clear, compelling and actionable insights
  • Lead the measurement plan development and execution.
  • Anticipate client's needs and proactively developing solutions to address them.
  • Recommend and implement research that will aid in the consumer insight gathering and strategic process.
  • Lead, mentor and train managers and ADs.
  • Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
  • Design tests to measure the incremental impact of media on business outcomes.
  • Provide ad hoc support to the clients to solve broad strategic marketing problems.
  • Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.

Requirements

  • Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
  • Expertise in audience-based marketing and data-driven advertising
  • Proven leadership ability and strong, impactful client relationship experience
  • Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.

Skills

  • Education and Experience
  • A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
  • Knowledge of agency-side media campaign planning and execution process is desirable, but not required
  • Wage and Benefits
  • The salary range for this position is posted below.
  • Employment Transparency
  • Duties, responsibilities, and activities may change at any time with or without notice.
  • The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990.
  • The job description will be reviewed periodically as duties and responsibilities change with business necessity.
  • Essential and other job functions are subject to modification.
  • Salary Range
  • $140,000 - $165,000 USD

Compensation

  • $140,000 - $165,000 USD
  • Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
  • Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.

Visa & Work Authorization

  • , color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by appli
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This listing is sourced directly from Mediabrands's careers page and normalized into a canonical job model.