Blue Nile

Blue Nile

Retail Marketing Manager

R2Net Operations New York, NY

No sponsorship$125k-$145kDetected 14 days ago
ExpressProject ManagementStakeholder ManagementSEMCRMPerformance MarketingForecastingExcelLogisticsCadenceResearchLeadershipCommunicationPublic Speaking

About the role

  • We have many opportunities available on our other career site pages.
  • Signet Jewelers is also a "Great Place to Work-Certified™" company.
  • Innovation and brilliance - two things that set us apart.

Responsibilities

  • Develop and execute client gifting strategies with clear criteria, budget controls, and measurable impact on retention and repeat purchase.
  • Build automations and triggered communication flows that support personal jewelers in maintaining consistent, high-touch client engagement at scale.
  • Maintain and evolve the regional retail marketing calendar, ensuring every market has a consistent cadence of client touchpoints across the year.
  • Lead all local marketing efforts for new showroom openings, including outreach strategy, community events, media partnerships, and grand opening programming.
  • Manage point-of-purchase merchandising solutions that bring the brand to life in-store and support the personal jeweler sales process.
  • Partner with the Performance Marketing team to align paid local campaigns with in-store activation windows and drive measurable traffic lift.
  • Manage and reconcile showroom marketing budgets, forecasting spend by quarter and flagging variances proactively.
  • Develop and own regional marketing strategies for mall and multi-tenant environments, including ongoing Mall Marketing team relationships and co-marketing opportunities.
  • Analyze event and campaign performance data to develop clear, actionable recaps and recommendations for store managers and senior leadership.
  • Strong project management skills with the organizational discipline to manage multiple concurrent workstreams, deadlines, and budgets without dropping a ball.

Requirements

  • You are equally comfortable presenting a strategic recommendation to senior leadership and sourcing gift vendors for a client appreciation event.
  • Comfort with ambiguity: you bring clarity, not more questions.
  • High proficiency in Microsoft Excel, Word and PowerPoint.
  • Experience with digital marketing channels (paid social, email, SEM) as they relate to driving showroom traffic and engagement.
  • Proven ability to operate independently: you have managed multi-market programs without a playbook and built the process yourself.

Nice to have

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • 5+ years of retail marketing experience, with a demonstrated track record of owning and executing local events, clienteling programs, and in-store activations, ideally in premium or luxury retail.

Compensation

  • $125,000 - $145,000.
  • Final pay rate shall be determined and is based on experience and qualifications.
  • Annual base pay: $125,000 - $145,000.

Benefits

  • At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement.
  • Medical, Dental, Vision and Prescription Insurance
  • 401(k) Retirement Plan with Company Match
  • Flexible Spending Account | Health Savings Account
  • Tuition Reimbursement
  • Parental Leave
  • Life Insurance
  • Partner with PR to amplify local events through media and influencer coverage.

Company info

  • Click here to link to our careers page!
  • Our banner is part of Signet Jewelers, a purpose-driven company who believes love inspires love and whose mission it is to enable all people to Celebrate Life and Express Love.
  • Blue Nile is looking for a strategic, self-directed Retail Marketing Manager to lead local market engagement across our showroom portfolio.
  • This is a high-ownership role at the intersection of brand, community, and commerce, ideal for a marketer who thrives independently, moves ideas from brief to execution, and believes exceptional in-store experiences are as powerful as any digital campaign.

Equal opportunity

  • Blue Nile is an equal opportunity employer committed to diversity and inclusion in the workplace.
  • All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law.
  • Blue Nile will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.
  • Don't forget, We have many opportunities available on our other career site pages.

Visa & Work Authorization

  • At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position
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This listing is sourced directly from Blue Nile's careers page and normalized into a canonical job model.