IOA
Vice President, Outreach & Brand Strategy (Marketing and Sales)
San Francisco, CA · Exec
Sponsorship not specified$225k-$255kDetected 1 day ago
Stakeholder ManagementBrand StrategyHubSpotSalesforceCRMBusiness DevelopmentLead GenerationForecastingPerformance ManagementLeadershipCommunicationCollaboration
About the role
- IOA is on the forefront of revolutionary healthcare models, reshaping the way people can age in place.
- Our innovative models transform lives, enhance communities, and save healthcare systems millions of dollars.
- The Vice President of Outreach & Brand Strategy is a strategic and growth-oriented leader responsible for driving brand awareness, demand generation, and revenue growth across the Institute on Aging's portfolio of services.
Responsibilities
- Partner closely with the Chief Growth Officer to define and execute enterprise growth strategy.
- Develop and lead a comprehensive marketing and sales roadmap aligned with organizational priorities.
- Lead brand strategy, positioning, and messaging to differentiate services across key audiences.
- Drive demand generation through targeted campaigns and lifecycle marketing.
- Utilize data and analytics to continuously optimize performance and ROI.
- Grow and lead a high-performing sales and business development function.
- Expand and optimize referral pipelines across providers, payers, community organizations, and government partners.
- Implement disciplined sales processes, forecasting, and performance management systems.
- Own the marketing and sales technology stack, with HubSpot as the system of record for all pipeline, customer, and partner data.
- Drive full adoption, data integrity, and continuous optimization of HubSpot across marketing and sales teams.
Requirements
- 12-15+ years of leadership experience in marketing, sales, or growth roles.
- Deep, hands-on leadership experience with leading CRM platforms (e.g., HubSpot, Salesforce), including implementation, governance, reporting, and optimization.
- Bachelor's degree required; MBA or related advanced degree preferred.
- Demonstrated success partnering with or reporting into a Chief Growth Officer or equivalent revenue leader.
- Proven ability to drive measurable growth in complex, multi-stakeholder environments.
- Experience in healthcare, aging services, nonprofit, or other mission-driven organizations preferred.
- Strong analytical skills with a data-driven approach to decision-making.
- Exceptional leadership, communication, and stakeholder management skills.
- Key Competencies
- Enterprise growth mindset
- Strategic and operational leadership
- Data and systems orientation
- Cross-functional influence
Nice to have
- Bachelor's degree required
- MBA or related advanced degree preferred.
Compensation
- Range: $225,000 - $255,000/Annual
- This amount is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors.
- This range does not include any additional equity, benefits, or other non-monetary compensation which may be included.
Equal opportunity
- Institute on Aging is an Equal Opportunity Employer.
This listing is sourced directly from IOA's careers page and normalized into a canonical job model.