MDCalc

Director of Clinician Engagement

New York, NY · Director

Sponsorship not specifiedDetected 70 days ago

SEOSEMCRMLeadership

About the role

This role will report to the Chief Medical Officer, and work cross-functionally with product, engineering, content, and commercial teams to ensure marketing initiatives align with MDCalc's clinical mission and business objectives.
The responsibilities of this individual include the following, but are not limited to:
Since 2005, MDCalc has been an essential part of the clinician's workflow to help achieve better patient outcomes.

Develop and implement strategies to grow the identified user base across platforms, developing and deploying personalized, relevant experiences to clinicians.
Design initiatives that deepen user engagement, increase session frequency, and drive consistent platform usage.
Manage editorial calendar, strategize mechanisms for thought leadership, including speaking events, conference planning, and press engagement.
Own digital marketing channels including email, social media, SEO/SEM, app store optimization, paid acquisition, and alignment across platforms.
Source and manage vendors.
Partner closely with product and engineering to align on user experience improvements, feature adoption, and platform capabilities that support engagement goals.
Collaborate with content and commercial teams to ensure cohesive messaging and priorities.
The Director of Clinician Engagement will be responsible for developing and executing strategies to increase user identification, deepen engagement, and drive sustainable growth across MDCalc's web and mobile platforms.
User Identification & Growth Strategy: Develop and implement strategies to grow the identified user base across platforms, developing and deploying personalized, relevant experiences to clinicians.
Engagement & Retention: Design initiatives that deepen user engagement, increase session frequency, and drive consistent platform usage.

Experience with marketing automation, CRM platforms, and analytics tools
Ability to operate independently and move quickly in a fast-paced, resource-constrained environment

Evaluate and apply AI-based approaches to audience segmentation, personalization, content discovery, and marketing operations.
Establish KPIs and reporting frameworks to measure the effectiveness of growth and engagement initiatives.
Incorporate user feedback from survey data and focus groups as needed.
Use data to inform strategy, identify opportunities, and iterate on tactics.
Analytics & Insights: Establish KPIs and reporting frameworks to measure the effectiveness of growth and engagement initiatives.
Strong analytical skills with experience using data to inform decisions and measure impact

5+ years of experience in digital marketing, growth, or user engagement in healthcare, health tech, or a regulated industry
Understanding of or genuine interest in healthcare, clinical workflows, and the needs of medical professionals
Medical, Dental, & Vision coverage, with option to extend to your dependents
Fully-paid 8 week parental leave, after 6 months of employment
Develop campaigns that drive awareness, trial, and retention among healthcare professionals.

To continue to accelerate this growth, we are looking for a Director of Clinician Engagement.
Company-sponsored short-term insurance
Company-sponsored 401k, after 3 months of employment

This listing is sourced directly from MDCalc's careers page and normalized into a canonical job model.