Okta
Developer Platform Partnership Marketing Manager
San Francisco, California
Sponsorship not specifiedDetected 2 days ago
Machine LearningProduct ManagementProduct StrategyCommunication
About the role
- Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI.
- This is an opportunity to do career-defining work.
- We make applications' login boxes safe, secure, and seamless for anyone logging in.
Responsibilities
- Proactively identify, source, and cold-outreach high-potential developer platform partners (Replit, Lovable, Vercel, Bolt, Builder.io ) and serve as their primary point of contact for all Developer Marketing activities at Auth0.
- Evaluate how prospective partners fit our integration ecosystem and strategize how the partnership drives developer signups and activation.
- Influence internally and externally without formal authority - advocating for partner work to be prioritized on the product roadmap, while simultaneously getting partners to prioritize Auth0 in their own ecosystems.
- Lead co-marketing campaigns with Dev Partners (e.g., Vercel, Replit, Lovable, Bolt, Builder.io), including designing campaigns from 0→1, executing end-to-end, and tracking success.
- Drive event presence with partners, including hackathons, conferences, webinars, demo nights, and third-party events.
- Collaborate with Product and Advocacy teams to translate technical integrations into compelling developer narratives (blogs, landing pages, videos).
- Track KPIs such as signups, activations, and engagement to measure ROI and optimize campaigns.
Requirements
- Prior experience in a fast-paced environment (startup, SaaS, or open-source ecosystem).
- Bachelor's degree in Marketing, Communications, or a related field.
- In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
- Required:
- Demonstrated ability to source and close cold partnerships - not just manage warm inbound relationships.
- comfortable driving prioritization decisions with product teams and external partners without formal authority.
- Proven success running joint go-to-market campaigns with external partners, ideally in developer tools, SaaS, or startup ecosystems.
- Preferred:
- Hands-on familiarity with the modern AI developer tooling ecosystem - platforms like Vercel, Replit, Lovable, Bolt, Builder.io, and similar. Understands these communities from the inside, not just as a marketer.
Nice to have
- 3-5 years of experience in partner marketing, developer marketing, or a technical product role with a partnership component.
- Strong cross-functional influence skills
- Technical fluency sufficient to evaluate integration complexity, understand product roadmap tradeoffs, and assess what a partnership requires to go live.
- Strong storytelling ability to translate technical features into developer-first value propositions.
- Experience supporting event marketing (meetups, hackathons, conference sponsorships).
- Data-driven mindset with experience measuring campaign performance and iterating.
- Deep understanding of how developers discover, evaluate, and adopt new tools.
- Hands-on familiarity with the modern AI developer tooling ecosystem - platforms like Vercel, Replit, Lovable, Bolt, Builder.io, and similar.
Skills
- Align with Demand Gen to ensure developer-first positioning in enterprise campaigns.
This listing is sourced directly from Okta's careers page and normalized into a canonical job model.