Etsy
Senior Audience Strategy Manager
Brooklyn, New York · Senior · Full-time
Sponsorship not specified$157k-$203kDetected 1 day ago
SQLGoogle AdsBrand StrategyMarketing AnalyticsPerformance MarketingLeadershipCollaborationCritical Thinking
About the role
- Company Description Etsy is the global marketplace for unique and creative goods.
- As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.
- Salary Range: $157,000.00 - $203,000.00 What's the role?
Responsibilities
- Lead the exploration, implementation, and utilization of Data Cleanrooms.
- Partner with analytics and marketing technology teams to harness cleanroom environments for secure 1P/3P data collaboration, measurement, and enriched audience insights without compromising user privacy.
- Drive alignment across Media, Performance, Analytics, Brand, and Engineering teams without relying on direct authority.
- Confidently manage relationships with senior leadership, communicating audience insights and strategies.
- Etsy is seeking a highly motivated, creative, and analytical Senior Audience Strategy Manager to help craft and lead Etsy's audience strategy for marketing!
- Execution involves relying on influence to gain consensus from high-level leadership and drive cross-functional alignment across marketing, analytics, and product & engineering.
- We collaborate closely with teams in Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale.
- Data Cleanroom Strategy: Lead the exploration, implementation, and utilization of Data Cleanrooms.
- Cross-Functional Alignment & Influence: Drive alignment across Media, Performance, Analytics, Brand, and Engineering teams without relying on direct authority.
Requirements
- Proven hands-on analytical skills with proficiency in SQL (required) for data querying, interrogation, and analysis.
- 6-8+ years of experience in digital marketing, audience strategy, marketing analytics, within a fast-paced brand, agency, or tech environment.
Skills
- Company Description
- Etsy is the global marketplace for unique and creative goods.
- Apply SQL and analytical skills to dig into customer, market, and behavioral data.
- Synthesize data points into actionable insights that shape audience segmentation, targeting parameters, and go-to-market strategies.
- Expertise in digital marketing ecosystems, identity resolution, CDP architecture, and audience activation tools.
- Additional Information
Compensation
- $157,000.00 - $203,000.00
- In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.
Benefits
- The ideal candidate brings an outstanding blend of critical thinking, strategic vision, and hands-on execution.
- this role is about going from zero to one and architecting a new vision and direction for our marketing team.
- Define success metrics, set learning agendas, and embed measurement into activation workflows optimizing our digital marketing efforts.
Company info
- If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know.
Equal opportunity
- Etsy is proud to be an equal opportunity workplace.
Visa & Work Authorization
- While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.
This listing is sourced directly from Etsy's careers page and normalized into a canonical job model.