Vapi
Director of Demand Generation
San Francisco · Director
Sponsorship not specifiedDetected 141 days ago
Performance MarketingOutbound SalesCadenceLeadership
About the role
- Most phone systems trap callers in menus and scripts.
- Total raised: $72M WHY WE'RE HIRING THIS ROLE: - Vapi is on a clear path to $100M ARR, with 90% of pipeline driven by inbound and a sales org scaling 3x.
- This is a high-impact, hands-on role at an inflection point.
Responsibilities
- Meet with Sales, Product, and leadership to align on pipeline goals, key accounts, and the definition of a high-quality lead
- Implement lead scoring and data enrichment processes so SDRs are focused on the highest-quality leads
- Stand up initial ABX plays targeting top enterprise accounts, including personalized ads and tailored content to support SDR outreach
- Partner with Product to identify PQL triggers and begin mapping lifecycle marketing campaigns that move self-serve users down the funnel
- Own the full-funnel pipeline strategy, with clear attribution and reporting in place across all channels
- As we move aggressively upmarket into enterprise, we need a demand generation leader to audit and optimize our existing channels, build a repeatable pipeline machine, and accelerate outbound capacity.
Requirements
- Proven demand gen, growth, or performance marketing leader with a clear spike in ABM and paid
Company info
- Amazon Ring, ServiceTitan, New York Life, Intuit, Kavak, and thousands more, from YC startups to the Fortune 500
This listing is sourced directly from Vapi's careers page and normalized into a canonical job model.