Avenue Z
Senior Paid Search Strategist
Miami, FL · Senior · Full-time
Sponsorship not specified$100k-$120kDetected 18 hours ago
Project ManagementSEMGoogle AdsContent MarketingHubSpotGoogle AnalyticsPerformance MarketingAccount ManagementProcess ImprovementShopifyResearchLeadershipCommunicationProblem SolvingOrganizational Skills
About the role
- As a Senior Paid Search Strategist at Avenue Z, you will be responsible for managing a portfolio of e-commerce and B2B clients, with a focus on driving positive results through Google and Bing Ads platforms.
- With a focus on performance marketing, you will be responsible for optimizing campaign performance and delivering data-driven insights to meet client KPIs.
Responsibilities
- Account Management and Strategy Manage a portfolio of 10 clients, comprising a mix of e-commerce and B2B stores.
- Lead weekly client calls to review account performance, marketing KPIs, and provide strategic insights.
- Develop and execute paid search strategies, including keyword research, bid management, and competitor analysis.
- Build strong client relationships by delivering expert advice on campaign performance and optimization opportunities.
- Implement conversion tracking and ensure that all technical integrations (e.g., Hubspot, Shopify) are fully functional to support campaign performance.
- Continuously manage and refine negative keyword lists to improve campaign efficiency.
- Performance Optimization Run A/B tests using Google Ads experiments to optimize ad performance.
- Implement technical integrations and ensure that all aspects of the client's tech stack are aligned with their paid search efforts.
- Reporting and Analytics Create weekly and monthly reports aligned with each client's KPIs and ensure timely delivery of insights.
- Develop case studies that highlight successful campaigns, contributing to the agency's internal knowledge base and marketing materials.
Requirements
- A bachelor's degree in marketing, business, communications, or a related field is typically required.
- A minimum of 3-5 years of experience managing paid search campaigns on Google and Bing, with proven success in performance marketing.
- Strong understanding of Google Ads, Bing Ads, Google Analytics, Google Tag Manager and other relevant tools.
- Experience managing a portfolio of clients, particularly in e-commerce and B2B sectors.
- Strong understanding of the buyer's journey, and how to approach content marketing for different types of keywords.
- Experience collaborating with interdisciplinary teams, vendors, and contractors to achieve project goals.
Nice to have
- Experience with technical integrations (e.g., Hubspot, Shopify) is a plus.
Compensation
- $100,000 - $120,000/year
Benefits
- Medical, Vision and Dental Plan 401(k) Plan + 4% Employer Match Unlimited PTO Flexible Working Hours Hybrid & Collaborative Environment Company-Wide &
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