Vericast
Sr Media Specialist
San Antonio, TX, United States · Senior
Sponsorship not specified$10k-$25kDetected 35 days ago
Data AnalysisPerformance MarketingCommunicationCollaborationMentoringPublic Speaking
About the role
- Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale.
- The Senior Media Specialist is a hands-on digital media expert responsible for creating, executing, optimizing, and analyzing complex multi-channel campaigns.
- The position also serves as a technical subject matter expert (SME), supporting client conversations, mentoring colleagues, and contributing to performance marketing capabilities and innovation.
Responsibilities
- Build, launch, and manage campaigns- Google, Bing, AI-powered search
- Develop insights and actionable recommendations
- Design and execute testing frameworks (A/B, multivariate, incrementality)
- Scale successful strategies and document best practices
- Client & Stakeholder Support
- Support proposal development with feasibility assessments and timelines
- Support platform evaluations, vendor engagement, and pilot programs
- Partner with internal teams (Client Strategy, Data, IT, Creative, Compliance) to deliver campaign success
- Develop and maintain documentation, SOPs, and training materials
- Mentor and support team members on campaign execution and optimization
Requirements
- Ability to connect campaign performance to business outcomes
- Bachelor's degree in Marketing, Business, Analytics, or related field required
- 5-7 years of experience in digital media or performance marketing
- Hands-on experience with Google, Bing, AI-powered search
- Strategic Thinking: Ability to connect campaign performance to business outcomes
Nice to have
- Configure advanced targeting, tracking, and attribution frameworks
- Monitor campaign performance, pacing, and KPIs
- execute ongoing optimizations (budget, bids, audiences, creative)
- Troubleshoot and resolve technical campaign issues
- Ensure high-quality campaign setup and execution standards
- Analyze campaign performance -Google, Bing, AI-powered search
- Present performance insights and recommendations to clients in a clear, accessible way
- Provide technical expertise on client calls and during media planning
Skills
- Strong data analysis, testing, and performance optimization skills
- Strong client-facing presentation and storytelling skills
- Analytics: Strong data analysis, testing, and performance optimization skills
- Communication: Strong client-facing presentation and storytelling skills
Compensation
- $100,000-$130,000
- Applications will be accepted until the posted deadline August 5, 2026 or until a sufficient candidate pool has been identified.
- The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
- Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com.
- To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
Benefits
- Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance.
- A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
- At Vericast, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community.
Equal opportunity
- EEO is the law.
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This listing is sourced directly from Vericast's careers page and normalized into a canonical job model.