MX

MX

Demand Generation Manager

Lehi, Utah, United States

Sponsorship not specifiedDetected 21 hours ago
SQLProject ManagementSalesforceMarketoResearchLeadership

About the role

  • Like many startups, we've navigated real growth challenges - and we've come out stronger on the other side.
  • Today, MX is in a phase of renewed momentum and scale, with a solid foundation and a clear vision for what's next.
  • This is a place where thoughtful execution matters, innovation is encouraged, and individuals have real ownership over their work.

Responsibilities

  • Own end-to-end execution of integrated campaigns across email, paid, web, and events-from brief to measurement
  • Design and manage Marketo lifecycle and nurture programs that move named FI accounts from first touch to SQL
  • Build and maintain segmented audiences by persona, account tier, and journey stage
  • Partner & Channel Enablement
  • Serve as the primary marketing contact for strategic partners-coordinating co-marketing programs, joint GTM activities, and co-branded campaigns
  • Build partner-facing playbooks, solution briefs, and talking points that make MX easy to position and recommend
  • Own MX's relationships with Forrester, Gartner, Cornerstone Advisors, and key FI technology consultants-managing briefings, inquiries, and positioning
  • Build active presence in BAI, ABA, CUNA, NAFCU, and other associations through speaking slots, working groups, and warm introductions
  • Brief and coordinate Content, Design, and Product Marketing to source campaign assets and co-branded materials grounded in MX's strongest proof points
  • Track SQL growth, pipeline contribution, partner-influenced pipeline, and marketing ROI in Salesforce, HockeyStack, and Domo

Requirements

  • Salesforce proficiency required
  • Proven experience in financial services-working with analysts, consultants, or associations that influence FI technology decisions
  • Track record of integrated campaigns and co-marketing programs that generated measurable pipeline

Nice to have

  • Familiarity with HockeyStack, Clay, LeanData, or similar tools is a plus

Compensation

  • role sits at the center of our demand engine and ties directly to our annual goals of 325 SQLs and $33M in generated pipeline.

Company info

  • Our culture values curiosity, accountability, and impact.
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