Disney
Senior Manager, Social Media (National Geographic)
Washington, DC, USA · Senior · Full-time
Sponsorship not specified$113k-$155kDetected 1 day ago
Content MarketingSocial Media MarketingLeadershipCommunicationCollaborationOrganizational Skills
About the role
- The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.
Responsibilities
- Develop social strategy and execution for Kids & Family, collaborating across the content organization to support key priorities that drive growth on our @NatGeoFamily accounts
- Develop content and distribution approaches tailored to younger audiences and family viewing
- Oversee agency partners who execute daily publishing, community management, and performance tracking
- Serve as the primary social lead for Nat Geo's Brand and Franchise team, driving social campaign execution for key brand priorities like Earth Month
- Partner closely with TV, editorial, marketing, creator, and synergy teams to deliver cohesive campaigns
- Build and manage relationships across a complex set of internal and external stakeholders
- National Geographic is seeking a Senior Manager, Social Media to lead overall strategy and day-to-day execution across a world-class portfolio of social accounts reaching over 800M followers.
- Notably, this strategist will lead the execution of our Kids & Family social strategy, with a keen eye on growing our @NatGeoFamily handles.
- Additionally, the Senior Manager will own the development and execution for key National Geographic brand priorities like our Earth Month campaign and integrated social media marketing with other Nat Geo-branded lines of business.
Requirements
- 7+ years' experience in social media strategy and marketing, preferably managing large-scale brand or media portfolios
- Demonstrated expertise across major social platforms (Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Reddit) with a strong understanding of platform ecosystems and trends
- Experience leading always-on content development and high-volume publishing workflows, with a focus on short-form video and platform-native storytelling
- Experience overseeing social accounts at scale, including flagship brand channels and/or multiple vertical or audience-specific handles
- Proficiency with social media management, analytics, and reporting tools, with the ability to translate insights into actionable strategies
- Proven experience leading social strategy for large-scale media brands in entertainment, editorial and beyond
- Deep expertise across platforms including Instagram, TikTok, YouTube, Facebook, X, LinkedIn and Reddit
- Strong understanding of the creator economy and platform ecosystems
- Ability to translate insights into actionable, scalable strategies
- Track record of leading fast-paced campaigns and cross-functional initiatives
- Exceptional creative judgment and a sharp eye for platform-native storytelling
- Platform & Content Strategy
- Define and execute social strategy across accounts and platforms, with a focus on tactics that drive sustained and scalable audience growth and engagement across the portfolio
- Oversee always-on content development across brand and vertical accounts, ensuring consistency, quality, and performance of short-form video
- Identify platform opportunities and emerging trends to evolve Nat Geo's social presence
- Account Leadership & Operations
- Own day-to-day oversight of the @NatGeo flagship brand account and key vertical handles: Animals, Travel, History, Science and Family
- Lead high-velocity content production and campaign execution from concept through deployment
Nice to have
- Experience managing large-scale social or marketing budgets
- On-set or field production experience, with the ability to translate captured content into high-performing, platform-native social storytelling
- Experience launching or scaling social handles or new content verticals, driving audience growth from early-stage to maturity
- Strong understanding of the creator economy, including partnerships
- Bachelor's degree or equivalent work experience
- Job Posting Segment:
- National Geographic
- Job Posting Primary Business:
Compensation
- The hiring range for this position in Washington, D.C. is $112,700 to $154,800 per year.
This listing is sourced directly from Disney's careers page and normalized into a canonical job model.