Fullbay

Outbound Marketing Manager

Phoenix, Arizona, United States

Sponsorship not specifiedDetected 32 days ago

SparkProject ManagementWritingSalesforceMarketoCRMOutbound SalesCadenceResearchLeadershipCommunicationCollaboration

About the role

At Fullbay, our mission is simple — to create safer roads for our families and yours. As leaders in the heavy-duty repair industry, we power shops with technology that helps them run smarter and more efficiently. As an AI-First company, we invite artificial intelligence to eliminate friction, spark innovation, and drive efficiencies in every conversation —
Fullbay is seeking an Outbound Marketing Manager to build and run the proactive, account-based side of our marketing program. This is a new function focused on identifying high-value target accounts, designing multi-channel outbound campaigns to reach them, and partnering closely with Sales, RevOps, and Partnerships to convert named account engagement into

Define and maintain the target account list in collaboration with RevOps and Sales
Design and execute multi-channel outbound campaigns across email, LinkedIn, direct mail, and phone
Build outbound sequences in coordination with the SDR and BDR teams
Develop messaging frameworks tailored to segment, persona, and play type
Maintain a documented outbound playbook covering list sources, cadence, sequencing logic, and messaging templates
Partner with the events team on prospect targeting, invitation strategy, and pre-event outreach
Partner & Association Marketing
Work with the Partnerships team to develop co-marketing outbound plays that leverage partner proximity to target accounts
Build outbound programs around industry association memberships, conferences, and member directories
Use ecosystem tools (e.g., Crossbeam) to surface overlapping audiences between Fullbay and partner networks

Experience tiering and prioritizing target account lists across multiple segments
Ability to coordinate cross-functionally with Sales, RevOps, Partnerships, and Content without losing ownership of the outbound motion
Hands-on experience with outbound and ABM tooling, including:
Regularly required to sit at a desk in front of a computer and use hands to finger, handle, or feel objects, tools, or controls (including a computer keyboard and operating a telephone), lift and/or move up to 10 pounds.
Proven ability to build and execute outbound campaigns that generate qualified pipeline
Strong analytical mindset - comfortable working from data and translating signals into action
Skilled at writing outbound messaging that doesn't read like a template
Leverage AI tools where appropriate to accelerate execution, while maintaining full responsibility for quality and final campaign output
Comfortable working in a fast-paced environment with shifting priorities
Ability to operate with ambiguity and build process where little exists
Self-starter who takes ownership of deliverables and follows through to completion
Strong project management skills - able to manage multiple campaigns and deadlines simultaneously
Can communicate clearly with stakeholders at every level

Bachelor's Degree in marketing, business, or related field.
4-7+ years of experience in B2B SaaS marketing, with at least 2 years focused on outbound, ABM, or demand generation.
Hands-on experience designing multi-channel outbound campaigns across email, LinkedIn, direct mail, and field events.
Strong understanding of ICP segmentation, account scoring, and intent-based targeting.
Experience with ABM and outbound tech stack (e.g., Clay, Apollo, Outreach, Salesloft, 6sense, Crossbeam, or similar).
Experience with Salesforce and a marketing automation platform (Marketo preferred).

Sequence QA and quality checks
Copy refinement and tone consistency
Target list analysis and prioritization
Critically evaluate AI outputs and ensure all deliverables meet Fullbay quality standards
Adheres to all confidentiality and compliance regulations.
Performs other duties as assigned.
Excellent written communication skills, with strong copywriting instincts for outbound messaging.
Demonstrated experience using AI tools (e.g., ChatGPT, Claude, or similar) in day-to-day marketing workflows.

Specific vision abilities required by this position include close vision, color vision, and the ability to adjust focus.

At Fullbay, our mission is simple - to create safer roads for our families and yours.
As leaders in the heavy-duty repair industry, we power shops with technology that helps them run smarter and more efficiently.
As an AI-First company, we invite artificial intelligence to eliminate friction, spark innovation, and drive efficiencies in every conversation - for our teams and our customers.
Fullbay is seeking an Outbound Marketing Manager to build and run the proactive, account-based side of our marketing program.
This is a new function focused on identifying high-value target accounts, designing multi-channel outbound campaigns to reach them, and partnering closely with Sales, RevOps, and Partnerships to convert named account engagement into pipeline.
The role architects outbound plays across email, LinkedIn, direct mail, and field event blitzes, activates our content and data assets into targeted sequences, and owns the playbook that turns target lists into closed business.
This is a strategic, hands-on position ideal for a marketer who thrives at the intersection of data, sales alignment, and creative campaign execution - someone who wakes up every day thinking about how to break into accounts that haven't raised their hand.
Position Overview
Primary Duties &

This listing is sourced directly from Fullbay's careers page and normalized into a canonical job model.