Pendo

Product Marketing Director, Novus

San Francisco, CA / New York, NY · Director

Sponsorship not specified$196k-$249kDetected 13 days ago

GitSparkSalesforceLeadershipCollaborationPlain Language

About the role

The Team + The Role Novus is Pendo's answer to a new challenge in software: teams are shipping faster than ever, but still need a reliable way to understand what is happening in their software after it reaches users.
This role is based in-office in San Francisco or New York.
Track measures such as free-to-paid conversion, activation rates, and marketing-sourced ARR contribution.

Develop and maintain messaging, positioning, and talk tracks as Novus evolves.
Own the full GTM plan for Novus, including audience targeting, channel strategy, campaign execution, launch moments, and success metrics.
Build the plan, run it, and own the outcomes.
Own top-of-funnel acquisition for Novus by defining the channel mix, running campaigns, and driving early access signups.
Build the community presence for Novus from the ground up across developer forums, social channels, influencer relationships, and event-driven activation.
Create authentic engagement with builders who are skeptical of traditional marketing.
Own the product-led growth motion in close collaboration with product and growth.
Help design self-serve onboarding, activation flows, and freemium-to-paid conversion strategy.
Build enablement materials that help sales and partner teams have credible conversations with product engineers.

You're rewiring how you work around them.
7+ years of marketing experience, including at least 2-3 years owning GTM for a technical product or developer-facing platform at the individual contributor level.
Hands-on experience with PLG go-to-market motions, including self-serve acquisition, freemium conversion, and community-led distribution.
Familiarity with product analytics, instrumentation, or observability tools.
Experience marketing to or within developer communities, including open source, dev tools, AI coding tools, or similar spaces.

The expected salary range for this role to be performed in New York, NY is $196,300 - $249,000.
The expected salary range for this role to be performed in San Francisco, CA is $196,300 - $249,000.

Highly competitive, employer-heavy coverage including $0 premium options, strong 401(k) match, equity, and flexible time off.

Help define how Novus and Pendo work together for customers.
Position the relationship clearly for teams scaling from fast-moving startups into more complex product organizations.
EEOC: We are an
If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io.

equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success.
We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success.
Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities.

This listing is sourced directly from Pendo's careers page and normalized into a canonical job model.