ServiceNow
Senior Director, Product Creative Direction
Kirkland, Washington, United States · Director · Contract
Sponsorship not specified$255k-$445kDetected 22 hours ago
Data VisualizationA/B TestingDesign SystemsAccessibilityProduct StrategyResearchLeadershipCommunication
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odds of building a lasting career here
64Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Green-card filing pattern in this occupation
Context, not a finding about this posting: of this employer's 229 green-card filings in this occupation, 100% were for a worker who already held the job.
Green-card follow-through: 90%
Of 127 labor certifications old enough to have been used, 13 expired without the employer filing the next step. Median time from filing to decision: 473 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.
Files H-1B transfers
108 transfer filings in the last year, covering 258 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis.
- Today, ServiceNow is the AI control tower for business reinvention.
- This leader will set a distinctive product visual direction, translate it into a scalable system, and help teams make complex enterprise software feel clear, coherent, modern, and unmistakably ServiceNow.
Responsibilities
- Create future-state concepts, reference experiences, and exemplars that make the visual direction tangible.
- Work with Design Systems, Product Design, Content Design, Accessibility, Localization, and Research to translate the visual language into scalable foundations, components, patterns, and guidance.
- Partner with Design Systems, Product Management and Engineering throughout the software development lifecycle so the creative direction can be applied effectively in shipped products.
- Define where consistency is essential, where variation creates value, and how teams can extend the system without creating a centralized bottleneck.
- Lead the strategy for AI-enabled creative exploration, prototyping, asset creation, system evolution, and evaluation, focusing on meaningful gains in range, speed, consistency, and quality.
- Partner with Brand and Marketing so the company expression and product experience tell a coherent story while remaining useful and native to interactive software.
- Lead, develop, and attract exceptional visual, motion, and multidisciplinary design talent.
- Build the culture, enablement, and shared critique practices that help product designers and distributed visual designers understand, apply, and continually raise the visual craft bar.
- Build a network of creative leaders and contributors across the business units who can extend the direction while maintaining coherence.
Requirements
- Experience participating in the complete product development lifecycle of web and/or software applications.
- Experience leading creative teams and partnering across a complex organization.
Nice to have
- 12+ years of experience in product design, visual design, experience design, creative direction, or a related field, including significant leadership experience shipping complex digital products.
- A portfolio demonstrating exceptional visual craft and creative leadership across shipped product experiences, not only brand campaigns or marketing communications.
- Experience defining or materially evolving a visual language across a complex, multi-product software portfolio.
- Demonstrated experience adopting AI-enabled creative tools and workflows and moving teams from isolated experimentation to sustained, responsible use at scale.
- Proven ability to influence senior executives and align multiple organizations without relying solely on reporting authority.
- Expert command of typography, color, composition, interaction, motion, and information hierarchy, with the judgment to apply them to dense and complex product workflows.
- Strong systems thinking and the ability to connect an inspiring creative idea to the practices and adoption mechanisms required to make it real at scale.
- Excellent communication, storytelling, facilitation, and critique skills, including the ability to make a direction compelling to executives and actionable for delivery teams.
Compensation
- $255k-$445k
Benefits
- Make accessibility intrinsic to the creative vision and visual foundations, partnering with Accessibility and Engineering to meet or exceed applicable standards, including WCAG 2.2 AA.
Company info
- We're looking for a Senior Director of Product Creative Direction to define and evolve the visual expression of our product portfolio.
Equal opportunity
- ServiceNow is an equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.
- In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
- Accommodations
Visa & Work Authorization
- Export Control Regulations
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This listing is sourced directly from ServiceNow's careers page and normalized into a canonical job model.