Cargurus Inc.

Cargurus Inc.

Performance Marketing Analyst

Boston, Massachusetts, United States · Senior

Sponsorship not specified$76k-$96kDetected 50 days ago
SQLData VisualizationStatisticsGoogle AdsPerformance MarketingExcelCommunicationCollaborationProblem SolvingCritical ThinkingMicrosoft Office

About the role

  • At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car.
  • We're the most-visited car-shopping site in the US and we are growing fast in our international markets.
  • Within the Consumer Marketing team, the Performance Marketing team is responsible for driving multimillion-dollar traffic acquisition campaigns aimed at strengthening our position as a top online car shopping website.

Responsibilities

  • Own mid-funnel channel activation, campaign structure and execution, including the accurate deployment of placements, ads, and creative assets within Campaign Manager 360 (CM360) and day-to-day management in-platform across channels (DV360, Meta, etc.)
  • Collaborate closely with the Brand/Creative team to coordinate asset delivery, manage creative rotation, and test new ad formats to drive performance gains.
  • Develop, implement, and analyze the performance of new audience targeting strategies to increase the relevance and quality of site and app traffic.
  • Support mid-funnel data and measurement strategy, utilizing CM360, internal attribution systems, and Media Mix Modeling (MMM) inputs to monitor and measure channel effectiveness.
  • Own the accuracy of campaign spending by maintaining and reconciling budget, invoicing, and billing trackers for all activity.
  • Own and maintain core performance dashboards, conducting deep-dive analysis to interpret inconsistent trends, spot anomalies, and synthesize findings into actionable recommendations.

Requirements

  • 2+ years of professional experience with a background in strategy consulting, finance or marketing/product analytics
  • Strong analytical mindset: You are comfortable working with numbers and translating data into clear takeaways.
  • Excellent verbal and written communication skills with the ability to work effectively within a cross-functional team environment.
  • Proficiency in Microsoft Excel (pivots, vlookups) and PowerPoint is required; exposure to SQL or business intelligence tools (Looker, Tableau) is a plus.

Nice to have

  • Familiarity with major ad technology and trafficking tools (Campaign Manager 360, DV360, Google Ads) preferred.
  • Bachelor's degree in an analytical or social science major (e.g., math, statistics, economics, marketing) preferred.
  • Proficiency in Microsoft Excel (pivots, vlookups) and PowerPoint is required
  • exposure to SQL or business intelligence tools (Looker, Tableau) is a plus.

Skills

  • Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth.
  • That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one.
  • Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products.
  • But they're not the only ones who love CarGurus-our employees do, too.
  • Disrupting a trillion-dollar industry requires fresh and diverse perspectives.
  • Come join us for the ride!
  • Car shopping is complicated.

Compensation

  • The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position.

Company info

  • At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
  • What we do
  • The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
  • At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination.
  • We started as a small team of developers determined to bring trust and transparency to car shopping.
  • In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
  • The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step.
  • We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth.
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