Sanofi Pasteur Inc.

Sanofi Pasteur Inc.

Global HCP Marketing Lead

Cambridge, MA

Sponsorship not specifiedDetected 8 days ago
Data AnalysisBrand StrategyResearchLeadershipCommunicationCollaboration

About the role

  • Join Sanofi's Immunology Franchise as we prepare to transform the treatment landscape for IgG4-Related Disease (IgG4-RD) with rilzabrutinib.
  • You will work at the intersection of science, strategy, and creativity to ensure HCPs are informed, engaged, and equipped to identify and treat patients with IgG4-RD.
  • About Sanofi We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth.

Responsibilities

  • Develop and lead the global HCP marketing strategy for rilzabrutinib in IgG4-RD across prelaunch and launch phases
  • Partner with regional and local marketing teams to adapt global strategies for local markets while maintaining brand consistency
  • Seamlessly collaborate with market research and CI functions to generate deep HCP, competitive, and market insights that inform strategy development
  • Design and lead Strategic Steering Committees (SSCs) to align cross-functional and cross-regional stakeholders on brand strategy and marketing priorities
  • Design and implement comprehensive disease state awareness campaigns to increase recognition and diagnosis of IgG4-RD among relevant HCP audiences
  • Develop and maintain a continuous insights generation framework to ensure marketing strategies remain grounded in current HCP needs, market dynamics, and competitive intelligence
  • Partner with global and local teams to ensure insights are integrated into campaign development, messaging platforms, and omnichannel strategies
  • Collaborate with Competitive Intelligence to incorporate insights on the competitive landscape and therapeutic area trends into strategic planning for the rilzabrutinib IgG4-RD program
  • Create compelling, evidence-based messaging platforms and communication strategies tailored to diverse HCP audiences (rheumatologists, immunologists, specialists)
  • Design and implement integrated omnichannel customer engagement strategies that deliver seamless, personalized HCP experiences across all touchpoints

Requirements

  • 8+ years of pharmaceutical/biotech marketing experience with demonstrated progression of responsibility
  • Proven track record in HCP marketing, preferably in specialty care, rare disease, or immunology/rheumatology therapeutic areas
  • Experience leading prelaunch and launch marketing activities for innovative therapies
  • Strong understanding of omnichannel marketing principles and digital engagement strategies
  • Experience with AI technologies and their application in pharmaceutical marketing
  • Deep knowledge of pharmaceutical regulatory environment and promotional review processes
  • Deep empathy for HCP needs and ability to translate insights into compelling marketing strategies
  • Ability to understand complex scientific data and translate it into clear, compelling messages
  • Proven ability to influence and work effectively across matrix organizations

Nice to have

  • Experience in rare disease or orphan drug marketing
  • Background in immunology, rheumatology, or related therapeutic areas
  • Track record of successful disease awareness campaign development
  • Global marketing experience with ability to work across diverse markets and cultures
  • Familiarity with IgG4-RD or related autoimmune conditions
  • Key Competencies:
  • Customer Centricity: Deep empathy for HCP needs and ability to translate insights into compelling marketing strategies
  • Innovation Mindset: Passion for exploring new technologies and approaches to enhance HCP engagement

Skills

  • Cambridge, MA
  • About the job
  • About Sanofi
  • Passion for exploring new technologies and approaches to enhance HCP engagement
  • Outstanding written and verbal communication skills
  • Ensure HCPs have the knowledge and tools to identify and treat patients with IgG4-RD
  • Embrace new technologies and approaches to transform HCP engagement

Compensation

  • Competitive compensation and comprehensive benefits package

Benefits

  • Competitive compensation and comprehensive benefits package
  • Commitment to diversity, equity, and inclusion
  • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.

Equal opportunity

  • Equal Opportunity employers committed to a culturally inclusive workforce.

Visa & Work Authorization

  • ual opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity
Apply directly at Sanofi Pasteur Inc. →Create a free account for alerts like thisView Sanofi Pasteur Inc. immigration profile

This listing is sourced directly from Sanofi Pasteur Inc.'s careers page and normalized into a canonical job model.