Match Group

Product Marketing Lead, Growth

New York, New York · Full-time

Sponsorship not specified$175k-$195kDetected 83 days ago

Machine LearningSparkLLMsA/B TestingProduct StrategySEOBrand StrategyCRMBusiness DevelopmentResearchCollaboration

About the role

With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive-and rapidly growing.
We work together to solve complex problems.
Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

Own the go-to-market strategy for new product features, develop feature positioning, messaging, and branding that will resonate with our audiences and differentiate our offerings in the market.
Help define user needs and prioritize/deliver features that solve for them.
Own organic growth strategies for Tinder globally, standing up channels and optimizing across the user journey and branded product touch points.
Establish KPIs for all programs, create results forecasts, track performance, and maintain project documentation.
Develop and execute a robust ASO strategy alongside our agency partners to improve app visibility and conversion rates in the app stores in key markets.
Bridge the gap between ASO strategy, in-app CRM, and our product roadmap by working across PMM, International and Localization teams to create mass-market relevance.
Own storytelling and discovery on App & Play Stores to drive accurate, timely feature awareness and improve Tinder's share of voice.
Propose and develop new lifecycle CRM tactics in partnership with the Engagement team, including testing channels, messages, and audience segments to drive user success, engagement, and feature adoption.
Maintain a bridge between paid and owned strategies by collaborating with Media teams on product-related initiatives and forming holistic hypotheses.
Operationalize Tinder's AI SEO strategy, and lead the application of learnings across the organization.

6-8+ years of experience working in product marketing and leading full-funnel growth and go-to-market strategies, preferably in B2C and mobile apps.
An analytical thinker and problem solver with a fluency in experimentation and ability to transfer that across key markets.

As a full-time employee, you'll enjoy:
Even if you don't meet all the listed qualifications, we invite you to apply and show us how your skills could transfer.
Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Dating apps continue to be a connector for people who may not have otherwise met.

Collaborate across global teams to crystallize learning plans, translate strategies into marketing, and drive/measure impact.

As humans, there are few things more exciting than meeting someone new.
At Tinder, we're inspired by the challenge of keeping the magic of human connection alive.
Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.
Safety First: We act with integrity, transparency, and consistency so people feel safe-whether they're swiping, matching, or working alongside us.
Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
We're looking for a Growth Product Marketing Lead to join the Tinder team.
You'll be joining Tinder as it steers the evolution of the category to deliver on the needs of daters today, especially those who are newer or returning to dating.

This listing is sourced directly from Match Group's careers page and normalized into a canonical job model.