Trove Brands
Associate Lifecycle Marketing Manager
Lehi, Utah
Sponsorship not specifiedDetected 2 days ago
A/B TestingEmail MarketingHubSpotGoogle AnalyticsCRMCommunicationCollaborationOrganizational Skills
About the role
- Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®.
- A career at Trove Brands is not about punching the clock.
- Your work will not only impact the company, it will impact the lives of millions of people around the world.
Responsibilities
- Plan, build, and deploy email and SMS campaigns that support product launches, promotions, and brand initiatives.
- Manage and optimize automated lifecycle flows including welcome, abandoned cart, post-purchase, and retention programs.
- Build and manage audience segmentation strategies to deliver relevant and personalized customer experiences.
- Leverage behavioral and purchase data to optimize targeting and messaging across lifecycle campaigns.
- Support the development of customer journey strategies that enhance engagement across the marketing funnel.
- Partner with creative teams to develop engaging email and SMS content and design.
- Coordinate with product, brand, and merchandising teams to support key launches and campaigns.
- Manage campaigns within email marketing platforms such as Klaviyo, HubSpot, or similar lifecycle marketing tools.
- Maintain campaign calendars and ensure timely execution of lifecycle initiatives.
- Develop regular reports and performance insights to guide future marketing strategies.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
- 3-5 years of experience in email marketing, lifecycle marketing, or CRM marketing, preferably within DTC or e-commerce environments.
- Experience managing email marketing platforms such as Klaviyo, HubSpot, or similar tools.
- Strong understanding of email marketing performance metrics and lifecycle marketing strategies.
- Experience with A/B testing and performance optimization initiatives.
- Familiarity with customer segmentation and personalization strategies.
- Proficiency in analytics tools such as Google Analytics or similar reporting platforms.
- Strong communication and collaboration skills.
- Highly organized with the ability to manage multiple campaigns and deadlines.
- Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You'll love it here.
- Among the many benefits our team members enjoy are:
- Comprehensive medical, dental, and vision care
- 401k package with employer matching
- Paid Time Off
Benefits
- Maternity/Paternity leave
- Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
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This listing is sourced directly from Trove Brands's careers page and normalized into a canonical job model.