Tom Sawyer Software

Tom Sawyer Software

Product Marketing Manager

Berkeley, CA, United States · Staff+

Sponsorship not specifiedDetected 3052 days ago
Data VisualizationProject ManagementContent MarketingSalesLead GenerationResearchCommunicationPublic SpeakingOrganizational Skills

About the role

  • Company Description Tom Sawyer Software is seeking a qualified candidate for the position of Product Marketing Manager.
  • This is a highly engaged role that actively tracks market trends and the competition, working closely with the Sales and Product teams.

Requirements

  • Experience with website and Blog authoring tools
  • Strong analytical and project management skills, with proven ability to oversee projects from origin to execution

Nice to have

  • Conceive and execute multi-channel marketing strategies, campaigns and programs
  • Measure the results of campaigns compared to project spend and adjust strategies as needed
  • Gather, analyze, and utilize research on market trends, digital marketing strategies and the competition
  • Measure, analyze, and report on Marketing department performance
  • Understand competitors' product and pricing strategies
  • Contribute to the development of Marketing staff
  • Undergraduate Degree in Communications, Marketing, or Business, Master's degree preferred
  • Strong content marketing, authoring and editorial skills

Company info

  • Company Description
  • Tom Sawyer Software is seeking a qualified candidate for the position of Product Marketing Manager.
  • The Product Marketing Manager is responsible for developing marketing strategy, content and plans across digital and offline channels, including messaging, budget, campaigns, lead generation and automation.
  • The Product Marketing Manager drives consistent development of multimedia sales materials, blog posts, and website and social content, and coordinates creative resources.

Equal opportunity

  • All your information will be kept confidential according to EEO guidelines.

This listing is sourced directly from Tom Sawyer Software's careers page and normalized into a canonical job model.