Technosylva

Technosylva

Senior Marketing Manager, Brand and Digital

United States · Senior

Sponsorship not specifiedDetected 3 days ago
Machine LearningAdobe Creative SuiteCanvaSEOContent MarketingBrand StrategyGoogle AnalyticsLeadershipCommunication

About the role

  • As Senior Manager of Brand & Digital, you will help define how Technosylva shows up in the world - from the first impression a utility or manager or executive gets on our website to the story a fire agency meteorologist sees in our content.
  • This is a senior individual-contributor role with team leadership responsibility, sitting at the intersection of brand strategy, digital marketing, and creative execution.

Responsibilities

  • Own and evolve Technosylva's brand identity - voice, visual standards, messaging frameworks - ensuring consistency across all channels and materials.
  • Partner with the Marketing and executive team on thought leadership positioning, including CEO communications, conference keynotes, other key storytelling opportunities, distilling complex ideas into compelling narratives.
  • Serve as the key thought partner for the Technosylva team, helping translate sophisticated concepts and scientific information into compelling visuals and narratives for all of the audiences that we encounter.
  • Lead Technosylva's digital presence, including the company website, SEO/GEO strategy, and digital engagement opportunities.
  • Own digital channel performance - organic search, GEO, and web leads- and use data to continuously optimize reach, engagement, and pipeline contribution.
  • Manage relationships with external agencies and freelancers
  • Manage relationships with external agencies and freelancers; brief and review creative work to ensure brand integrity and quality.
  • Partner with Marketing Programs and Product Marketing to ensure web participation in campaigns, including content and engagement opportunities
  • Build scalable design resources that accelerate and scale our ability to deliver well-designed products (e.g., Canva templates for socials, etc.).
  • In 2024 General Atlantic, a leading global growth investor, announced a strategic growth investment in Technosylva to support the company in its mission.

Requirements

  • Proficiency with Adobe Creative Suite, Canva, as well with digital marketing tools and platforms (CMS platforms, Google Analytics, SEO platforms).
  • Excellent written communication skills - you can write with clarity and precision for technical and executive audiences alike.
  • Comfort operating in a fast-moving, mission-driven environment where the stakes are real.
  • 8+ years of progressive experience in brand management, digital marketing, or integrated marketing communications, with at least 2 years in a senior or leadership role.
  • Experience marketing to electric utilities, fire agencies, or other regulated industries.
  • Familiarity with wildfire, climate risk, or extreme weather topics.
  • Demonstrated ability to build or meaningfully evolve a B2B technology brand - ideally in a mission-driven organization, including enterprise SaaS, climate tech, public safety, or a field where credibility and scientific authority matter.
  • Demonstrated examples of strategic thinking paired with hands-on execution: you're as comfortable developing a messaging framework as you are editing a landing page or reviewing a design comp.
  • A strong portfolio showcasing ability to translate complex concepts into sharp designs and assets.
  • Ability to prioritize projects and serve as a strong thought partner.
  • Experience managing agencies and external creative partners, with a sharp eye for quality.
  • Willingness to embrace an AI-first approach to work.
  • Bonus Points For
  • Background in or strong appreciation for data-driven storytelling and scientific communication.

Nice to have

  • utility executives, fire agency leaders, regulators, and investors - and audiences beyond who are affected by wildfire and extreme weather.
  • Champion a distinctive visual identity and clarion brand voice that differentiates Technosylva in a rapidly growing market.
  • Digital Marketing & Web
  • Oversee UX and content strategy for the web, partnering with agency resources to continuously improve site performance and audience engagement.
  • Team & Cross-Functional Leadership
  • brief and review creative work to ensure brand integrity and quality.
  • Set clear priorities for the team and expectations with stakeholders, and periodically report out against goals.
  • Serve as a steward of the Technosylva brand in cross-functional campaigns, ensuring consistency across media.

Benefits

  • The Company's market-leading solutions, enhanced by AI and machine learning capabilities, provide real-time and predictive insights to support electric utility, insurance, and government agency customers.

Company info

  • You'll work closely with Marketing Programs, Product Marketing, and Growth leadership to build a cohesive brand presence that reflects our overarching value, scientific authority, the urgency of our mission, and the trust that utilities and agencies place in us every day.
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This listing is sourced directly from Technosylva's careers page and normalized into a canonical job model.