THE Aspen Group

Manager, Marketing Planning and Analytics

Chicago, Illinois

Sponsorship not specified$125k-$145kDetected 30 days ago

PythonSQLBigQuerySparkData VisualizationSEOMarketing AnalyticsGoogle AnalyticsCRMForecastingBudgetingExcelLeadership

About the role

Chapter Aesthetic Studio is rapidly growing medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments.
By joining our team of experienced nurses and aesthetic specialists who provide personalized care and incredible service, you will help people feel good about where they are on life's journey so they can be who they were meant to be.
Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in.

Identify drivers of traffic, leads, appointments, conversion, revenue, repeat visits, and lifetime value across markets and other dimensions including studios, treatment categories, and guest segments
Develop insights on channel interaction and media mix, including how paid and non-paid efforts work together
Partner with TAG Center of Excellence Data teams to maintain trusted marketing performance datasets, including BigQuery & Tableau reporting layers, metric definitions, QA, and documentation
Establish and maintain clear definitions for core marketing KPIs across leadership reporting, dashboards, and ad hoc analysis
Investment & Market Strategy Support
Partner with channel owners to assess new opportunities, analyze results from prior efforts and experiments, and recommend whether to scale, optimize, or discontinue specific tactics.
Build frameworks to understand:
Support forecasting across traffic, leads, appointments, visits, revenue, and both new guest (NG) and existing guest/member (EG) dynamics, with a focus on retention, repeat utilization, and lifetime value
Lead development of integrated performance reporting for weekly, monthly, and leadership forums, connecting paid and organic performance to operational factors such as capacity, scheduling, days open, and provider availability
Build clear performance narratives by synthesizing inputs from channel, site, CRM, and business owners

5-8+ years in marketing analytics, growth analytics, or business analytics
Must have the ability to independently structure/resolve problems by incorporating/balancing relevant factors and grasping mathematical concepts related to budgeting and forecasting

Strong ability to move from data → insight → recommendation
Experience with marketing performance metrics (cost per appointment, conversion rates, funnel metrics, retention rates, LTV)
Familiarity with incrementality, attribution, regression analysis, and media mix concepts
Experience with Excel, SQL (Big Query preferred), Tableau required; experience with analytics tools such as Python and R a plus
Key Characteristics
Highly collaborative - thrives in cross-functional environments
Excellent communicator - simplifies complex ideas clearly
Analytical and curious - asks the right questions, not just reports data
Action-oriented - focused on driving decisions
Comfortable with ambiguity - able to synthesize inputs from multiple sources with varying levels of completeness and precision
Guest-centric - understands the personal, confidence-driven nature of aesthetic treatment decisions
Mindset & Culture Fit

$125,000-145,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

Develop a marketing learning agenda, including test design, pre/post reads, holdout rationale, and post-campaign recommendations to inform future investment decisions

This listing is sourced directly from THE Aspen Group's careers page and normalized into a canonical job model.