Keenfootwear

Sr. Director, Digital Experience

Portland, OR · Director

Sponsorship not specified$215k-$226kDetected 28 days ago

Data VisualizationSEOContent MarketingFinancial ModelingExcelCompensationShopifyLeadershipCommunicationCollaborationMicrosoft OfficeDemand Planning

About the role

Champion the philosophy that a premium, consumer-first experience is the primary long-term growth lever, aligning brand, commercial, and technology stakeholders to that vision.
Improve satisfaction and reduce return rates through seamless fit tools, guided selling, and content that helps consumers select styles that best match their needs and interests.
Define the collaboration model for commercial launches, creating a culture where global moment coordination, asset readiness, product data integrity, and campaign learnings are shared non-negotiables across HQ and regional teams.

Responsibilities

Reporting to the VP of Ecommerce, this role leads a team of 8-10 spanning web merchandising, content, and digital production to drive profitable demand and consumer growth.
Build and Lead the Digital Experience COE
Serve as a key contributor to financial modeling and demand planning, providing site performance insights and KPI growth targets that support the broader commercial plan.
Develop a high-performing and outcome-oriented team, elevating functional strategies and internal ways of working to consistently achieve near-term performance while advancing long-term objectives.
Develop a Premium Online Assortment
Own the digital assortment strategy, including seasonal planning, story curation, digital exclusives and SMU development, in close collaboration with product, brand, and sales teams.
Collaborate with product teams to test new product concepts and translate engagement and performance insights into long-range strategies that inform the broader commercial ecosystem.
Deliver an Engaging Discovery Journey
Own the end-to-end consumer experience across digital channels, setting the standard for engagement, conversion, and brand impact at every touchpoint.
Own the search, navigation, and filtering strategy, ensuring the wayfinding experience is intuitive, relevant, and built around how our consumers shop.

Requirements

Bachelor's Degree in Business, eCommerce, Marketing, Merchandising, or related field required.
Minimum ten (10) years of progressive experience in ecommerce required.
Knowledge, Skills, and Abilities
Proven track record growing revenue and improving margin through premium, non-promotional digital strategies across owned site and marketplace channels.
Fluency with Shopify, Searchspring (or other web merchandising tool), GA or Adobe Analytics, and Power BI required.
Minimum ten (10) years of progressive experience in ecommerce required. Preferably within the footwear, apparel manufacturer, or outdoor industry.
Minimum of four (4) years in a role with direct ownership of digital experience and web merchandising in a DTC environment.
Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
Deep expertise across digital merchandising, online assortment planning, pricing strategy, onsite search, CRO, content strategy, and digital marketplace management
Demonstrated success leading cross-functional digital teams through change and strategic evolution.
Extensive experience leading onsite A/B/n testing and personalization/segmentation.
Ability to independently access, analyze, and synthesize data into insights to drive experience strategies and decision making.
Operates with urgency, makes sound decisions in ambiguity, and drives accountability for results across the team.
Strong verbal and written communication skills with documented success communicating across working teams, key stakeholders, and executives.

Nice to have

Master's Degree in Business Administration preferred.
Amazon experience preferred.

Compensation

This range represents the low and high ends of this position's anticipated base salary range.
The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location.
Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.
$215,000 - $226,000
Why Work at KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure.
Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces.

Benefits

Own the vision, multi-year roadmap, operating model, and governance frameworks for the Digital Experience function across owned site, offsite commerce, and marketplace channels.

Company info

Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure.
Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces.
KEEN strives to show the world through its products and its actions that a business for good can actually be good for business.
By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.
Fuerst Group, KEEN, and Chrome are equal opportunity employers.
We value an inclusive and diverse community.
Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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This listing is sourced directly from Keenfootwear's careers page and normalized into a canonical job model.