Superpower

Superpower

Director Of Influencer Marketing

San Francisco · Director

Sponsorship not specifiedDetected 84 days ago
Influencer MarketingLeadership

About the role

  • You'll inherit a starting bench of creator relationships, a team that already knows how to script direct-response, and a massive untapped opportunity: every Huberman listener, every Levels affiliate is a Superpower customer in waiting.
  • Everyone at Superpower is an IC, including leadership - you'll set channel strategy and execute deal-by-deal.

Responsibilities

  • Creator Ladder: Build the full ladder by end of year one - ~10-15 macro (1M+ followers), 30-40 mid-tier (100K-1M), 50+ micros (10K-100K)
  • Direct-Response Scripting: Partner with creative strategy to write hook-driven, persona-targeted scripts
  • build the script playbook - what hooks, formats, and angles actually convert
  • partner with the Director of Media to repurpose creator content as paid ads on Meta and YouTube
  • Performance Tracking: Own CAC by creator, content type, and audience segment
  • build the monthly creator P&L
  • Team Leadership: Build and hire the influencer team - influencer manager, partnerships coordinator, and contract ops - as the program scales

Requirements

  • 5+ years in influencer marketing, with at least 2 leading the function at a DTC brand spending $1M+/year on creators

Nice to have

  • You run influencer like a paid media channel - with the rigor, scripting, and performance tracking that turns creators into a scalable growth engine.

Skills

  • Read a creator's audience and predict their CAC within 25%
  • Negotiated contracts with creator agents and pushed back on industry-default terms
  • Mindset:
  • Comfortable with a high outreach rejection rate
  • Superpower is a new health system on a mission to extend and enhance human life.
  • superpower.com/series-a http://superpower.com/series-a
  • Superpower Overview https://www.notion.so/1f58444481d080e195dbe2e2e331b3df?pvs=21
  • Culture at Superpower https://www.notion.so/Culture-at-Superpower-4321693ee66740e6ad92c449b54f42e2?pvs=21
  • Company Philosophies
  • We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first
  • 8VC https://8vc.com/ (leading health and bio investor)
  • Arielle Zuckerberg https://www.linkedin.com/in/ariellezuckerberg/ (active angel, tech leader, relatively famous brother)

Benefits

  • source across health, longevity, fitness, biohacking, fertility, women's health, and mental performance

Company info

  • We are all here to genuinely do our life's best work
  • Insanely high talent bar, never settling. A players only (see Steve Jobs https://twitter.com/founderspodcast/status/1665442439715225600?s=46&t=PK-vWojaLurY6eXl341Thw)
  • We aim to set the gold standard for team health culture on the planet - live the ethos!
  • Forerunner https://www.forerunnerventures.com/ (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)
  • Evan Moore https://www.linkedin.com/in/evanmoore/details/experience/ (Founder of Doordash; Partner at Khosla Ventures)
  • Cyan Bannister https://wellfound.com/p/cyantist (early investor into Uber and SpaceX, former partner at Founder's Fund, regarded as one of the top angels in the world)
  • Balaji Srinivasan https://x.com/balajis (ex-Coinbase CTO and angel, ex-General Partner at a16z)
  • Cameron & Tyler Winklevoss https://winklevosscapital.com/portfolio/

Visa & Work Authorization

  • We offer visa sponsorship and can support relocation to the United States for the right candidates.
Apply directly at Superpower →Create a free account for alerts like thisView Superpower immigration profile

This listing is sourced directly from Superpower's careers page and normalized into a canonical job model.