Tinuiti

Tinuiti

Paid Social Strategist

USA - Remote

Sponsorship not specified$80k-$95kDetected 4 days ago
RESTGoogle AnalyticsCRMForecastingResearchLeadershipCommunicationCollaborationMentoringPlain Language

About the role

  • Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works.
  • Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.
  • We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.

Responsibilities

  • Teach clients and teammates, and document what works so others can reuse it.
  • Design practical tests (holdout/lift tests when possible
  • Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.
  • Hands‑on with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog/DPA.
  • Technical: Comfortable with GA4 and platform analytics; can effectively design tests and connect media to revenue, CAC, and LTV.
  • Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position.

Nice to have

  • Hands‑on with: Meta Advantage+/value optimization/CAPI
  • TikTok Smart Performance
  • Pinterest Performance+
  • creative testing
  • basic catalog/DPA.
  • experience with Pinterest, Snapchat, or Reddit is a plus.

Skills

  • Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
  • Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact.
  • Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative).
  • Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.
  • Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets).
  • Help your Pod adopt better ways of working.

Compensation

  • The hiring salary range for this role is $80,000-95,000.

Benefits

  • Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.
  • We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
  • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
  • Retirement: Match up to 4% of your contributions at 100%
  • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
  • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
  • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
  • Larger high‑intent audiences; better pixel/CAPI/event health; fewer "limited learning" cases.
  • We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Company info

  • Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
  • We support 100% remote work for this role!
  • We'd love to hear from you if:
  • Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
  • Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.
  • With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth.
  • Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.
  • So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
  • As a Paid Social Strategist, you will plan and improve full‑funnel Paid Social programs (Meta, TikTok, Pinterest, Snapchat, Reddit) to grow new customers, revenue, and LTV.
  • You'll use data and creative learnings to make clear decisions, test what works, and scale winning ideas.
  • You'll use automation and Bliss Point insights to focus spend where it performs best, while keeping waste low.
  • You'll work closely with Creative, Analytics, Product/Bliss Point, and Client Leadership in your Pod, and turn your best practices into repeatable playbooks.

Equal opportunity

  • This description has been designed to indicate the general nature and level of work performed by employees within this position.
  • The actual duties, responsibilities, and qualifications may vary based on assignment or group.
  • Tinuiti is an equal opportunity employer.
  • All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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This listing is sourced directly from Tinuiti's careers page and normalized into a canonical job model.