Toptal
Senior Marketing Analyst, Strategy & Analytics - US-Based
United States · Senior · Full-time
No sponsorshipDetected 19 days ago
PythonMATLABSQLData AnalysisData VisualizationLLMsStatisticsSEOSEMGoogle AdsMarketing AnalyticsGoogle AnalyticsProcess ImprovementLeadershipCommunicationCollaboration
About the role
- Toptal is looking for a Senior Marketing Analyst to provide marketing leaders with crucial insights and recommendations for improvement.
- This role will play a critical role as a strategic advisor to marketing functions and leaders.
- It is imperative to fully understand the business (processes, objectives, organization, performance drivers, barriers), and connect the dots between data analysis, marketing strategy, and financial and operational effectiveness.
Responsibilities
- Analyze data, build models, test hypotheses, find root causes, develop prototypes, forecast performance, create Tableau reports, and write SQL scripts
- Use descriptive (what happened) and diagnostic (why did it happen) analytics to develop specific, actionable recommendations for marketing leaders.
- Measure and diagnose the performance of SEM, SEO, and Generative AI channels-analyzing spend efficiency, keyword and query performance, organic visibility and share of voice, funnel conversion, and lead value/ROAS-to guide budget allocation and channel strategy.
Requirements
- Bachelor's degree is required.
- 5+ years of experience in data analysis, analytics, or business intelligence is required, with a focus on marketing analytics.
- 2+ years of experience within general consulting or an analytical operations function is required.
- Demonstrated experience analyzing SEM (paid search), SEO (organic search), and Generative AI / AI-driven search channels is required.
- Experience with BI tools (Tableau, Qlik, PowerBI, etc.).
- It is not intended to be an exhaustive list of all duties, responsibilities, or required skills.
- Build and maintain marketing data infrastructure from lead acquisition to revenue generation, setting up and integrating Google Analytics, Google Search Console, and Google Ads as required.
Nice to have
- Both a strong background in math, science, finance, engineering, or statistics and deep business insight is required
- advanced degrees and/or MBA are a plus.
- Proficiency in SQL
- experience with R, Python, or MATLAB is a plus.
- Working knowledge of probability and statistics, experience with process improvement is a plus.
Compensation
- With $200+ million in annual revenue and team members based around the globe, Toptal is the world's largest fully remote workforce.
Benefits
- Onboard and integrate into Toptal, quickly learning about Toptal's history, culture, and vision.
Company info
- Begin to solve real business problems as a team that will move the needle on key marketing performance metrics and financial performance.
- Help us align and standardize metric definitions across the company.
- Perform detailed root cause analysis to expose critical drivers of channel performance.
- We are looking for someone who is excited about seeing the bigger picture to make cross-functional connections in marketing channels, financial performance, and data.
Visa & Work Authorization
- We do not offer visa sponsorship or assistance.
This listing is sourced directly from Toptal's careers page and normalized into a canonical job model.