LP Careers Page

LP Careers Page

Head of Growth, Performance Video

United States (remote)

Sponsorship not specifiedDetected 29 days ago
Data VisualizationGoogle AdsGoogle AnalyticsPerformance MarketingAccount ManagementLead GenerationExcelLeadershipCommunicationProblem SolvingMentoringPublic SpeakingAdaptability

About the role

  • We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time.
  • You'll combine hands-on campaign management with high-level strategy, owning execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence.
  • Each vertical has different customers, intent signals, creative needs, and monetization dynamics, so you'll adapt buying strategy and messaging by audience, product, and funnel stage.

Responsibilities

  • Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics, then expand into new insurance and financial services verticals to drive incremental growth.
  • Build campaigns that drive both leads and inbound calls, with a working grasp of call quality, conversion rates, advertiser feedback, and downstream monetization.
  • You drive alignment across analytics, creative, sales, product, and leadership through direct, frequent, well-structured updates in Slack, Zoom, and executive-facing settings.
  • Build repeatable operating systems for video buying, creative testing, audience expansion, call-based campaigns, and multi-vertical scaling.
  • Build and lead a video-first team as investment scales.
  • Comfortable living in-platform and building campaigns directly (campaign architecture, audience and bidding strategy, conversion event setup, testing design, budget pacing, daily optimization), not managing from a distance.

Nice to have

  • Proficiency in BI tools (Looker, Google Analytics) plus advanced Excel/Sheets (pivot tables, VLOOKUP, regression, correlation, performance modeling).

Skills

  • SimilarWeb, AdBeat, Ahrefs, SpyFu, Pathmatics.

Compensation

  • Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework.
  • Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
  • Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
  • Want to accelerate your career?
  • Since day one, we've been committed to having a diverse, inclusive team and culture.
  • We are proud to be an Equal Employment Opportunity company.

Benefits

  • affiliate, call-based, insurance, financial services, health, or marketplace.
  • Insurance experience (auto, home, health, ACA, Medicare) especially valuable.
  • The initial focus is Insurance, with ownership across auto, home, health, ACA, Medicare, and other call-based or lead-based products.
  • We value diversity, equity, and inclusion.

Company info

  • As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.
  • At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
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