Albemarle

Senior Digital Marketing Manager & Demand Operations

Charlotte, North Carolina, United States of America · Senior

Sponsorship not specifiedDetected 15 days ago

SQLData ScienceA/B TestingComplianceEmail MarketingSalesforceCRMExcelLeadershipCommunicationCollaborationOrganizational SkillsMicrosoft Office

About the role

Be an essential element to a brighter future.
We work together to transform essential resources into critical ingredients for mobility, energy, connectivity and health.
Job Description Be an essential element to a brighter future.

Define and lead CRM and marketing automation strategy, aligning customer journeys to business priorities and revenue goals.
Design and optimize end‑to‑end customer journeys, identifying leaks and improving conversion across lifecycle stages (Inquiry → MQL → SQL → Opportunity).
Own segmentation strategy, lead scoring, and data quality governance, ensuring accurate, actionable data for targeting and sales effectiveness.
Manage and optimize the CRM ecosystem, including integrations (e.g., ZoomInfo, Sales Navigator) and data enrichment to improve prospecting and pipeline quality.
Translate marketing strategy into integrated, multi‑channel digital campaigns that drive demand, engagement, and pipeline growth.
Own and evolve email marketing strategy and performance, including inbox management, segmentation, and lifecycle engagement.
Lead test‑and‑learn programs (A/B testing, personalization, targeting) to continuously improve campaign effectiveness.
Define and lead multi‑touch attribution strategy, ensuring clear visibility into marketing's impact on pipeline and revenue.
Build and maintain executive‑level dashboards and KPI frameworks aligned to revenue and performance goals.
A diverse array of resources to support you professionally and personally.

Advanced proficiency in Excel (e.g., pivot tables, advanced formulas) for campaign analysis and data validation.
Working knowledge of marketing operations best practices, including campaign governance, process documentation, and scalable execution models.
Required:
Education
Experience
Demonstrated expertise in segmentation, lead management, attribution, analytics, and reporting.
Preferred:

Bachelor's degree in Marketing, Business, Communications, Computer Science, Data Science or related field.
5-8+ years of B2B digital marketing experience, with deep hands‑on ownership of CRM and marketing automation.
Advanced experience with CRM and marketing automation platforms (Salesforce CRM and Marketing Cloud preferred).
Strong ability to connect digital execution to pipeline and revenue outcomes.
Highly organized, self‑starting professional capable of managing multiple initiatives simultaneously and influencing outcomes.
Expert user of Microsoft Office (Excel, PowerPoint, Outlook, Teams).
Working knowledge of email marketing compliance and consent management (e.g., GDPR, CAN‑SPAM, regional data privacy requirements).
Experience in global B2B organizations with long sales cycles and technical buying groups.

We are partners to one another in pioneering new ways to be better for ourselves, our teams, and our communities.
Our core values are the foundation that make us successful for ourselves, our customers and the planet.

This listing is sourced directly from Albemarle's careers page and normalized into a canonical job model.