
HappyRobot
Director of Product Marketing
San Francisco · Director
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About the role
- You will establish the processes, messaging frameworks, and core assets that allow Product Marketing to scale with the company.
Responsibilities
- Own HappyRobot's product marketing strategy, including positioning, messaging, launches, competitive intelligence, and enablement.
- Develop and maintain core product positioning, messaging frameworks, competitive differentiators, and customer-facing narratives.
- Lead go-to-market strategy for major features and announcements, partnering closely with Product, Marketing, Sales and Customer teams.
- Define the key personas, including business and technical stakeholders, across all our target verticals. Create messaging and content that influences their decision to buy.
- Create scalable sales and customer enablement programs, including decks, one-pagers, FAQs, battlecards, and product briefs.
- Partner with Product and Sales to bring customer insights, market trends, and competitive intelligence into GTM strategy and decisions.
- HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces.
Requirements
- 8+ years of experience in product marketing, preferably in B2B technology, enterprise software, AI, or a related environment.
- Proven experience owning product marketing strategy and leading cross-functional go-to-market initiatives.
- Excellent written and verbal communication skills with the ability to simplify technical concepts and craft compelling messaging.
- Strong understanding of enterprise sales motions and how to position technical products for business and executive audiences.
- Strong understanding of generative AI, agentic AI, automation, and emerging technologies.
- Experience partnering closely with founders, executives, Product, Sales, Marketing, and Customer teams.
- Extreme ownership, strong organizational skills, and the ability to balance strategic priorities with hands-on execution.
Nice to have
- Experience with Salesforce.
- Join a world-class team of engineers and builders.
- Backed by top investors including a16z, Y Combinator, Base10, Prysm Capital and Eurazeo.
- Have ownership and autonomy of projects and are encouraged to ship.
- Our Operating Principles
- Extreme Ownership
- We take full responsibility for our work, outcomes, and team success.
- This means stepping up, even when it's not "your job." If a ball is dropped, we pick it up.
Compensation
- Competitive salary + equity in a high-growth startup.
Benefits
- Build and scale product marketing assets across launches, website content, sales materials, newsletters, product communications, and customer education.
Company info
- We are "majos" Be friendly & have fun with your coworkers.
- Recruit excellent individuals who support our mission and expand on the work of the product marketing team.
This listing is sourced directly from HappyRobot's careers page and normalized into a canonical job model.