Avathon
Marketing Manager
Pleasanton, California, United States · Full-time
No sponsorship$115k-$150kDetected 7 days ago
Machine LearningNLPComputer VisionSEOSEMEmail MarketingContent MarketingBrand StrategyHubSpotSalesforceGoogle AnalyticsCRMBusiness DevelopmentLead GenerationSupply ChainLogisticsPerformance ManagementCustomer SuccessLeadershipCommunicationCollaborationPublic SpeakingOrganizational Skills
About the role
- We are looking for a data-driven, hands-on Marketing Manager who thrives in a fast-paced, high-growth environment.
Responsibilities
- Plan, execute, and optimize integrated digital marketing campaigns across paid search, LinkedIn, display advertising, retargeting, email marketing, and organic channels.
- Develop and manage lead generation programs that support pipeline creation and sales growth.
- Monitor campaign performance and continuously optimize based on engagement, conversion, and ROI metrics.
- Collaborate closely with sales and business development teams to align marketing programs with strategic growth objectives.
- Own Avathon's corporate website strategy, content updates, performance optimization, and user experience.
- Own the Marketing Automation Platform (Hubspot) and the connection, processes, and performance measurement with CRM (Salesforce).
- Drive website traffic growth through SEO, content marketing, technical optimization, and digital campaigns.
- Monitor and improve key website KPIs including traffic, engagement, conversion rates, and lead generation.
- Partner with internal stakeholders and external agencies to maintain a best-in-class digital presence.
- Support corporate marketing initiatives including product launches, customer announcements, industry campaigns, executive thought leadership, and strategic messaging.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 5+ years of experience in B2B technology marketing, preferably in AI, SaaS, enterprise software, industrial technology, or high-growth technology companies.
- Proven experience managing digital marketing campaigns and website optimization initiatives.
- Strong understanding of SEO, SEM, marketing automation, lead generation, and web analytics.
- Experience with platforms such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, Zoominfo and other marketing automation tools.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience using AI assistants (e.g. Claude) to augment marketing content creation, productivity, and performance analysis.
- Proven cross-functional leadership skills across departments and up and down the organization.
- Candidates must be based in the Bay Area.
Nice to have
- Familiarity with content marketing, account-based marketing (ABM), and demand generation best practices.
- Experience supporting executive branding and thought leadership programs.
- Knowledge of website platforms such as WordPress.
- Work alongside world-class AI engineers, industry experts, and business leaders.
- Join a rapidly growing company transforming some of the world's largest industries.
- Candidates must be authorized to work in the United States without the need for current or future company sponsorship.
Compensation
- The base salary range for this role is between $115,000 to $150,000 annually.
- Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Benefits
- With capabilities spanning digital twins, normal behavior modeling, natural language processing, and computer vision, Avathon delivers real-time predictive intelligence and agentic decision-making at industrial scale.
- Stock Option Grants
- Generous Time Off Programs
- Medical Coverage, and Parental Leave Plans
- What are the benefits and perks at Avathon?
- Our full-time employees and their loved ones will be supported with a competitive and comprehensive benefits package.
Company info
- Who We Are & Why Join Us
Visa & Work Authorization
- Candidates must be authorized to work in the United States without the need for current or future company sponsorship.
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This listing is sourced directly from Avathon's careers page and normalized into a canonical job model.