Rackspace Us Inc.
Healthcare Segment Marketing Manager
US-Work from Home · Senior
Sponsorship not specifiedDetected 27 days ago
Data AnalysisComplianceProject ManagementStakeholder ManagementHubSpotSalesforceCRMSalesLead GenerationPipeline ManagementVendor ManagementHIPAALeadershipCommunicationCollaboration
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odds of building a lasting career here
37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
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About the role
- You will be responsible for strategy through execution and measurement, including messaging, budget management, agency and vendor oversight, performance optimization, and reporting on marketing contribution to business outcomes.
- Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
- We bring our whole selves to work every day.
Responsibilities
- and ensure leads and account engagement are effectively transitioned into sales follow-up and measurable pipeline. Maintains strong campaign attribution and visibility into sourced and influenced pipeline.
- Measures marketing performance across lead generation, account engagement, pipeline creation and influence, conversion, and program ROI, using insights to optimize the marketing mix and investment decisions.
- Proven experience partnering with Sales leadership and working across cross-functional Marketing teams, including Demand Operations, Product Marketing, Creative, Partner Marketing, Digital, and Communications.
- Understanding of partner and alliance marketing models, including joint go-to-market programs, co-marketing, MDF, and partner-led demand generation.
- Programs may include ABM, digital and social media, email, webinars, third-party and sponsored events, executive engagements, field programs, content, and partner-led activation.
- Maintains strong campaign attribution and visibility into sourced and influenced pipeline.
Requirements
- Strong understanding of the relationship between marketing activity, lead generation, account engagement, opportunity progression, pipeline, revenue, attribution, and ROI.
Skills
- Account-Based Marketing (ABM)
- B2B Demand Generation
- Segment & Go-to-Market Strategy
- Integrated Campaign Development
- Field & Event Marketing
- Lead Generation & Pipeline Management
- Marketing Attribution & Performance Measurement
- Sales & Marketing Alignment
- Executive & Stakeholder Management
- Partner & Alliance Marketing
- Budget Management & ROI Optimization
- Program & Project Management
Compensation
- Our compensation reflects the cost of labor across several geographic markets.
Benefits
- Owns the Healthcare segment marketing strategy and execution for the Americas, including audience definition, segmentation, positioning, go-to-market priorities, and integrated marketing plans.
- Develops and executes integrated, omnichannel Healthcare programs designed to generate qualified leads, create and influence pipeline, and accelerate priority accounts.
- Develops and manages the Healthcare marketing budget based on segment priorities, target-account opportunities, growth objectives, and expected pipeline contribution.
- Prepares and communicates Healthcare marketing strategy, pipeline contribution, program performance, insights, and recommendations for QBRs, operating reviews, and senior stakeholder discussions.
- Partners closely with Healthcare Sales to identify priority accounts, audiences, and pipeline opportunities
Company info
- About Rackspace Technology We are the multicloud solutions experts.
- And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe.
Visa & Work Authorization
- This role is not sponsorship eligible.
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This listing is sourced directly from Rackspace Us Inc.'s careers page and normalized into a canonical job model.