Go Cloudforce

Customer Lifecycle Marketing Manager

National Harbor, Maryland · Staff+ · Full-time

No sponsorship$95k-$130kDetected 14 days ago

AzureHubSpotCRMCustomer SuccessCommunication

About the role

The ideal candidate brings a strong mix of customer marketing, lifecycle program management, content development, and cross-functional partnership experience.
In higher education, peer validation matters deeply.
2026 Best Workplaces for the fifth consecutive year, The Washington Post 2025 Top Workplaces, Great Place to Work Certified, and Fortune 2025 Best Small Workplaces Want the full picture?

Responsibilities

Build the Customer Lifecycle Marketing Foundation
Building email programs, content, and customer touchpoints in HubSpot.
Developing a repeatable approach to customer engagement, adoption, advocacy, and expansion.
Support Onboarding and Adoption
Developing onboarding email sequences, welcome communications, and milestone-based touchpoints.
Coordinating with the appropriate teams to create practical customer resources such as getting-started guides, feature explainers, use case examples, and admin enablement content.
You will help design, execute, and optimize Cloudforce's customer marketing motion across the full post-sale journey.
Create Customer Stories, Proof Points, and Advocacy Programs
Creating customer-facing content that supports renewal conversations, such as usage summaries, outcome stories, impact snapshots, executive-facing proof points, and peer examples.
We are looking for a Customer Lifecycle Marketing Manager to help build the post-sale marketing function from the ground up.

Requirements

Strong content development skills, with the ability to translate customer needs, product value, and business outcomes into clear, practical customer-facing content.
Experience partnering closely with Customer Success and Sales, including creating materials, programs, and campaigns that help customer-facing teams engage accounts more effectively.
Familiarity with AI, Microsoft technologies, enterprise software, or cloud-based solutions.
Experience supporting customer advocacy, champion, reference, or community programs.
Experience in a builder-stage environment where processes, programs, and team structures are still being defined.
B2B SaaS marketing experience, ideally in a company with a recurring revenue model and a strong focus on customer retention, adoption, and expansion.
Customer marketing, lifecycle marketing, or post-sale marketing experience, with a demonstrated ability to create programs that support customers after purchase.
Experience building customer communications and lifecycle journeys, including onboarding sequences, adoption campaigns, customer newsletters, renewal support, and expansion-oriented nurture programs.
Comfort with segmentation, reporting, and campaign performance analysis, including using data to identify customer engagement patterns, adoption opportunities, and areas where additional education or communication is needed.
Ability to capture and develop customer stories, proof points, and advocacy content, including customer interviews, case studies, use case examples, testimonials, and peer validation assets.
Experience marketing to or working with higher education institutions.
Experience working with RevOps, Marketing Operations, or Customer Operations to build segmentation, workflows, dashboards, and campaign reporting.

Nice to have

Hands-on experience with marketing automation or CRM platforms, with HubSpot experience strongly preferred.
Preferred Skills and Experience

Compensation

$95,000 to $130,000 DOE, Annually

Benefits

24/7 access to a modern gym with Tonal and Peloton

Company info

After 15 years building deep expertise as a professional services and consulting organization, Cloudforce is transitioning to a product-led company anchored by nebulaONE® - a secure, governed AI platform purpose-built for higher education and other highly regulated industries including state and local government and healthcare and life sciences.
nebulaONE® runs entirely within the customer's Microsoft Azure tenant - so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one. No engineering team required.
We are Microsoft's 2025 Education Partner of the Year, backed by Owl Ventures and M12 - Microsoft's venture fund. And we are just getting started.
Why Cloudforce?
We think the best work happens when people feel genuinely taken care of - so we've built a benefits package that reflects that.
Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
Paid parental leave, including adoption and foster care placement
PTO that grows with you - starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
9 company holidays + 2 floating holidays to use however you need them
401K savings plan and education reimbursement to invest in your future
Friday lunch on us - every week, no exceptions
Personalized professional growth plan - an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
nebulaONE® runs entirely within the customer's Microsoft Azure tenant - so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one.

Visa & Work Authorization

Please note - applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

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This listing is sourced directly from Go Cloudforce's careers page and normalized into a canonical job model.