Hudson Rouge

Hudson Rouge

Senior Copywriter

Detroit, Michigan, United States · Senior

Sponsorship not specified$60k-$140kDetected 21 days ago
FigmaConfluenceSEOWritingBrand StrategyCommunicationCollaboration

About the role

  • We are seeking a versatile, ideas-first Senior Copywriter to join our dynamic creative team in Detroit.
  • This is a role for an adaptive storyteller who is much more than a digital writer.
  • You can crack the creative concept and seamlessly translate it across multiple channels-whether it's a high-impact social campaign, a targeted digital experience, or a premium physical activation.

Responsibilities

  • Brainstorm & Build: Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts from scratch.
  • Actionable Writing: Create sharp calls-to-action (CTAs) and write intuitive microcopy to enhance the user experience.
  • Test & Learn: Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.
  • Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts from scratch.
  • Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.
  • A drive to work seamlessly with strategists, project managers, and clients to bring groundbreaking work to life.

Requirements

  • Luxury Tone: A proven ability to write with a high-end, premium aesthetic-knowing how to make a brand feel exclusive and aspirational.
  • Tech Stack: Fluency in Figma for collaboration, Confluence for documentation, and familiarity working alongside design teams in Adobe Creative Suite.
  • Collaborative Spirit: A drive to work seamlessly with strategists, project managers, and clients to bring groundbreaking work to life.
  • Location & Work Style
  • Onsite Hub: This is a role based out of our Detroit office.
  • The Split: You will collaborate onsite with the team 3-4 days a week, with the remaining days open for hybrid/emote work.
  • The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
  • $60,000 - $140,000 USD
  • We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
  • WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Nice to have

  • 5+ years of copywriting experience, ideally within an agency or fast-paced creative environment.
  • A strong portfolio showcasing big-picture creative thinking and work that lives harmoniously jacross multiple media channels. (Automotive experience is a huge plus, but not a dealbreaker!).
  • Multi-Channel Portfolio: A strong portfolio showcasing big-picture creative thinking and work that lives harmoniously jacross multiple media channels. (Automotive experience is a huge plus, but not a dealbreaker!).

Compensation

  • You will collaborate onsite with the team 3-4 days a week, with the remaining days open for hybrid/emote work.
  • The base salary range for this position at the time of this posting is indicated below.
  • Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
  • $60,000 - $140,000 USD
  • We believe the best work happens when we're together, fostering creativity, collaboration, and connection.
  • That's why we've adopted a hybrid approach, with teams in the office an average of four days a week.

Benefits

  • We offer a competitive benefits package, click WPP Benefits for more details.

Company info

  • Hudson Rouge, part of WPP, is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices - New York, Detroit, Shanghai, Toronto, and Mexico City - and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept.
  • About WPP
  • WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
  • Hudson Rouge, part of WPP, is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels.
  • We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity.
  • We are a small group of people spread across several offices - New York, Detroit, Shanghai, Toronto, and Mexico City - and we care for each other as much as we care for our clients.
  • We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us.
  • We are an agency that prides itself on the highest levels of craft and concept.
  • WPP is the trusted growth partner for the world's leading brands.
  • We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
  • For more information, visit WPP.com.

Equal opportunity

  • WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
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