Verabradley

Verabradley

Director of Digital Merchandising

Corporate Headquarters - Roanoke, IN · Director

Sponsorship not specifiedDetected 1 day ago
A/B TestingProduct ManagementProduct StrategyCRMPerformance MarketingShopifyLeadershipCommunicationCollaborationProblem SolvingAdaptabilityOrganizational Skills

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16Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • This position may be based remotely or in Fort Wayne, Indiana or New York City, with up to 20% travel to Fort Wayne for remote associates.
  • Reporting to the Head of Digital Commerce, this leader will serve as the voice of digital across product strategy, line planning, assortment, inventory, launch calendars, promotions, and product storytelling.
  • Marketplace experience is also important, including an understanding of how assortment, content, pricing, promotions, and inventory strategies must flex by channel.

Responsibilities

  • Drive the digital merchandising strategy across Vera Bradley's full digital commerce portfolio, including VeraBradley.com, VeraBradleyOutlet.com, Marketplaces, TikTok Shop, and other digital channels.
  • Build and lead a high-performing digital merchandising capability, including clear operating rhythms, decision rights, standards, and performance expectations.
  • Own digital inputs into line planning, buying, and assortment architecture in close partnership with Merchandising and Planning.
  • Develop clear product briefs and business cases for digital-first or digital-exclusive products, bundles, sets, colorways, sizes, and price points.
  • Partner on ideation and commercialization of collaborations, licensed activations, limited drops, and culturally relevant moments, with assortments and launch mechanics tailored by digital channel.
  • Develop seasonal and weekly merchandising plans that connect commercial priorities, inventory positions, customer missions, brand stories, and marketing moments across the full customer journey.
  • Partner with Creative, Brand Marketing, CRM, and Performance Marketing to translate product stories into compelling landing pages, product detail pages, campaign destinations, and personalized experiences.
  • Build and prioritize a continuous test-and-learn roadmap for navigation, search, sorting, product discovery, presentation, content, and promotional experiences.
  • Partner with Marketplace, Merchandising, and Planning teams on item setup, launch readiness, content, pricing, inventory depth, replenishment, and promotional participation.
  • Partner closely with Planning to establish channel-level sales, margin, inventory, demand, and sell-through plans and translate them into actionable weekly trading priorities.

Nice to have

  • Bachelor's degree in Merchandising, Business, Marketing, Retail, or a related field preferred.
  • 8+ years of progressive experience in merchandising, buying, product strategy, digital merchandising, e-commerce, or omnichannel retail, including meaningful leadership responsibility.
  • Demonstrated success driving assortment strategy, line planning inputs, product lifecycle decisions, inventory, promotions, and in-season trading for a consumer brand or retailer in ecommerce.
  • Experience partnering closely with merchandise planning and allocation teams on forecasts, buys, inventory productivity, replenishment, markdowns, and promotional strategy.
  • Experience with Amazon and at least one additional marketplace or social commerce platform
  • familiarity with platform-specific assortment, content, pricing, inventory, and promotional requirements.
  • Experience in fashion, accessories, bags, lifestyle, footwear, consumer products, or another high-SKU, seasonally driven omnichannel environment strongly preferred.
  • Strong analytical and financial acumen, including fluency in sales, margin, conversion, AOV, UPT, sell-through, weeks of supply, inventory turns, markdown rate, and forecast accuracy.

Skills

  • Experienced merchant with strong product taste, customer empathy, and commercial instincts.
  • Able to move fluidly between enterprise product strategy, channel planning, and detailed digital execution.
  • Strong strategic thinking paired with a hands-on, action-oriented operating style.
  • Excellent analytical, problem-solving, and financial decision-making capabilities.
  • Exceptional communication, storytelling, influencing, and cross-functional collaboration skills.
  • Comfortable challenging assumptions and making clear recommendations in a matrixed organization.
  • Highly organized, detail-oriented, and capable of managing multiple seasonal and in-season priorities.
  • Remote eligible or based in Fort Wayne, Indiana or New York City.
  • Up to 20% travel to Fort Wayne and other business locations as needed.
  • Medical plan options including both a HDHP/HSA plan and a PPO plan
  • Dental
  • Vision

Compensation

  • We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families.

Benefits

  • Identify and support hero products, product priorities and rankings, collection stories, key differentiators, features and benefits, and other selling points required for strong digital execution.
  • Create scalable product education and handoff processes so channel teams understand the customer need, material story, use occasion, features, benefits, and reasons to believe behind priority products.

Company info

  • Shape marketplace and social commerce assortment strategies based on channel-specific customers, demand, economics, operational requirements, and brand positioning.
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