Thenielsencompany

Thenielsencompany

Manager, Demand Generation (B2B)

Remote, Remote, United States

Sponsorship not specifiedDetected 13 days ago
SQLData AnalysisA/B TestingSEMGoogle AdsHubSpotSalesforceMarketoCRMGrowth MarketingPerformance MarketingSalesLeadershipCommunicationPipeline Integrity

About the role

  • Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed.
  • When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together.
  • We champion you, because when you succeed, we do too.

Responsibilities

  • Unlike traditional marketing roles, you will look beyond raw lead volume to build a high-velocity enterprise engine focused on pipeline purity, account progression, and closed-won revenue impact.
  • This role requires a balance of sophisticated data-driven analysis, programmatic campaign testing, operational rigor, and strong leadership to guide external agency partners and internal cross-functional operations.
  • Architect, execute, and optimize full-funnel demand generation campaigns across high-value growth products (Nielsen ONE, Ad Intel) to intercept our ideal target enterprise client profile (ICP).
  • Lead the long-term deployment, platform administration, and strategic execution of our Account-Based Marketing (ABM) automation engine via Demandbase, focusing core 1:1 and 1:few activations on top strategic target accounts.
  • Collaborate on key high-investment mid-funnel touchpoints, conceptualizing interactive executive roundtables, customized webinars, and specialized industry forums to mature qualified target pipeline.
  • Operationalize a strict explicit and implicit dual-axis behavioral lead scoring framework to systematically evaluate engagement thresholds, intent signals, and demographic qualifiers.
  • Construct, track, and maintain performance dashboards inside Salesforce and marketing automation environments to carefully audit Cost Per MQL, MQL-to-SQL Conversion Velocity, and overall pipeline attribution.
  • Establish a formal, mandatory lead disposition framework and data-driven feedback loop with Sales and Revenue Operations teams to review lead quality and transition mechanics.
  • Partner with RevOps to implement automated re-nurture logic and lifecycle re-engagement status triggers, allowing active account ownership to remain with designated sales queues while marketing delivers ongoing targeted messaging streams.
  • Identify lead management gaps and deploy cross-functional enablement dashboards to align marketing metrics with enterprise sales revenue quotas.

Requirements

  • ABM Mastery: Proficient, hands-on experience deploying, governing, and scaling account-targeted plays using premier Account-Based Marketing systems (specifically Demandbase or Marketo/HubSpot enterprise suites).
  • Cross-Functional Leadership: Exceptional ability to operate collaboratively across complex matrix environments, establishing operational buy-in with sales units, Revenue Operations, creative teams, and product lines.
  • Tools & Infrastructure: Professional-level expertise in Google Workspace environments.
  • Communication: Native-level written and verbal English skills, with a proven ability to confidently present business analytics to executive leadership and establish strict documentation guardrails.

Skills

  • Professional-level expertise in Google Workspace environments.

Compensation

  • The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee.
  • Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs.
  • Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Benefits

  • We are committed to an inclusive benefits package that supports our employees and their families.
  • This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy.
  • Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Company info

  • Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results.
  • Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.

Equal opportunity

  • Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
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